Web3 CMO Stories

How to Blend Psychology, Sales, and AI in Your Content Strategy? – with Nico Lagan | S3 E41

February 09, 2024 Joeri Billast & Nico Lagan Season 3
Web3 CMO Stories
How to Blend Psychology, Sales, and AI in Your Content Strategy? – with Nico Lagan | S3 E41
Show Notes Transcript Chapter Markers

Join us for an enlightening conversation with Nico Lagan, where he takes us on a voyage from the world of sales engineering to mastering AI-powered content creation. Reflecting on his career pivot during a global crisis, Nico shares his secrets on connecting genuinely with audiences and the magic that happens when sales savvy meets AI's capabilities. His passion for creating content that truly impacts lives serves as a beacon for anyone navigating the digital domain, seeking to leave a lasting impression on their audience.

Dive into the nuances of authentic content generation with my personal anecdotes from over a decade in high-end sales. We uncover the importance of NLP certifications in building rapport and how it can transform your engagement with the camera lens. Alongside Nico, we tackle the challenges of presentation, emphasizing not just the visual aspect but the crucial role of stellar audio in capturing your viewers' fleeting attention spans. Our dialogue is a treasure trove of insights for content creators focusing on the fine balance between relatability and professionalism.

As the episode reaches its crescendo, we explore the symbiotic relationship between human creativity and artificial intelligence in content crafting. From the trenches of writing and course development, I unveil the strategic use of AI in refining content and reveal the power of understanding the 'why' of editorial choices. Winding down with gratitude, we thank Nico for the wisdom shared, inspiring us all to persist in our content creation endeavors, adapt to trends, and test relentlessly for success. Don't miss this riveting episode, packed with valuable takeaways for evolving your content narrative and resonating with your audience like never before.

This episode was recorded through a Podcastle call on December 19, 2023. Read the blog article and show notes here: https://webdrie.net/how-to-blend-psychology-sales-and-ai-in-your-content-strategy-with-nico-lagan/

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Nico:

I have guys that do. I have a team of video editors, graphic designers, website builders and Can AI do a better job than them? No, we're close. No, we're close. Opus dot Pro is mediocre at best.

Joeri:

Hello everyone and welcome to the Web3 CMO Stories podcast. My name is joeri Billast and I'm your podcast host, and Today I'm joined by Nico, Nico Lagan. Nico, how are you?

Nico:

Very well said. Good for you. No, I'm good.

Joeri:

Actually, you know I'm a bit ill, but I've these days so many requests for podcasts. I just, you know, continue doing them and it also gives me some energy, right forces you, yeah, yeah, yeah, it depends, you know, it's I just, I just, like you know, meeting new people. It gives me the energy and that's all also a thing that's happening through my podcast, actually. And so, guys, if you don't know, Nico, Nico Lagan is an expert in creating content with AI, managing social media and sales. He teaches an important lesson real connections are key in the world full of content. Nico combines sales and LP kind of language skill if you want can talk again, if I call it like that, nico Psychology and AI to create unique approach. His method is about more than just reaching people. It's about impacting their lives and he goes where, shows the great possibilities when different areas of knowledge are combined. So, Nico, to dive straight in about your journey into AI- powered content creation, can you share the story of your transition from being a sales engineer to an AI- powered content creation and AI content creation specialist? Yeah, but what inspired you to shift?

Nico:

Three, almost well, almost four years ago now, like March 2020, when we all know what happened happened. I was. I moved to the middle of the woods like I was a sales engineer, so I was in front of customers day-in, day out wearing the suit, and I was only in the city because my customers were there. But I come from a small town. I like small towns and I had a. I have an investment property in the middle of nowhere, so I chose to leave the city and to move down there and I spent two and a half years there. The first one and a half year, I was pretty much by myself, but I started looking at what I have been doing from all, as a central January had been about ten years by then. And I was in the corporate world for almost 20 and I just started looking is is that what I really want to do? And I Started writing down what my transferable skills were. What have I acquired over that career? What could I? What are my skills? And then, once I knew what my skills were, I started looking at what I could do from there and Podcasting made sense. And that's how it started. Just, I bought two rogue microphones, I think the SM 48, which goes for about 40 bucks, american a microphone. I bought an 86, an 86 recorder from zoom, which I still used it is day and I started recording podcasts.

Joeri:

Okay, great. Yeah, content creation, also podcasting is also one of my favorite sort of content creation but, as I mentioned in the intro, you have a different, different kinds of expertise. You combine sales techniques and LP psychology, AI. How does it all come together in content creation? How does it helps you to to synergize and enhance the effectiveness of your approach?

Nico:

You know, the thing is is let's define what a content creator is, because a lot of people don't seem to understand what that actually means. Content creator is anybody that uses social media as a marketing platform. If we keep it super simple, that's what it means. So it doesn't matter that your coach, it doesn't matter that you sell a service, a product, it doesn't matter what you sell. If you create Post, if you post about your product, if you post about something online, your content creator. Now, understanding this, if you look at in sales, what do people buy? They buy you. They don't buy a product. People buy the person that sells it, by the company that sells it and Then, once they trust that company, once they like that company, once they build rapport with that company, they will buy their service and they will always buy their service. That's normally how it works, and this is one thing that most content creators out there don't seem to understand. If you look at the type of content that they create, they don't necessarily try to create rapport with them. They're just trying to provide a service and they revolve their whole platform around providing service. But if you look at marketing studies, they're gonna tell you that it needs it needs seven points of contact With a potential customer before they decide to buy from you or to buy you or to buy your product or whatever it is. Because it could be your podcast right, like this podcast, the perfect example if your plan is to grow your podcast content. Create. Create content around your podcast. Show your podcast to people. Create content that will resonate with them. Desk sending them to your content. That is your podcast for them to listen to. And but if people don't like you, if people don't feel that you're authentic, if people don't trust you, they're never gonna listen to you, they're never gonna buy from you, because they do not trust you. And in order to like you, they need to trust that's you're the expert that they need, that you provide the service that they need, that you're the t-shirt company that will fit that, that will fit their body properly, whatever it is right. And this is why it's so important, because if you look at today, we live in a society that's been Developed almost around Real, the television, like. If you look at most very successful company out there, they have a CEO or they have a president of the company that's always in front of the camera. That's a really good person like that's very charismatic. You look at a Gary Veeper example. He's one of the best example that you could do, no matter what that guy does, he, he has his fingers and so many pies and they're all successful. Why? Because of him, because of his presence, because the way he is in front of that camera, because he's able to create rapport like this and he understands the the science of selling himself to people and he does it in a way that's so authentic that people don't have a choice to resonate with him, because they can tell right away he loves what he does. You can tell it, you can see it, just by the way he is. So this is one of the components that I teach that I that I do with my clients, because I Did 12 years of high-end cells and this is what I did I. I spent like I I actually did multiple Certifications in an LP just to help me develop these rapport techniques with customers. As I was still a sales engineer, I would go to my customer meetings just before all my client, my client meetings. I would have a reminder that would tell me what I'm working on on this meeting and this. I would sit in the parking lot. Five, ten minutes before my customer meeting, I'd read this Ah, cool, then I'll move it to my next. Just in front of my next meeting. I did this for years. So this is something that content creators need to have, because it's not easy to create rapport, especially not in front of that camera, like when you're in person. You can feel the energy of the person. I'm somebody that, if I walk into a room, I'm loud, I make noise, I take space. You, you notice me. You either like me or you don't. It's really. You have an opinion of me, no matter what. It's good or bad, but you'll have an opinion. So I need, I needed to be able to do that in front of the camera, and and so are. If you look at great content creators, you can fill them. You look at the content they create and you're like yep, absolutely, that guy's amazing. You know that he's being authentic. That's number one. Now you need to understand how to create good content. You need to understand branding. You need to understand who your niche is. You need to know how to craft a message around, how you can help them. How can they trust you? Because you can have all the self techniques in the world. If you don't know how to create content that will resonate with them, it's pointless. But you need to understand your niche. You need to understand who you're talking to your target audience. You need to know what keeps them up at night. You need to know what stresses them. You need to understand that everybody that's on social media have a reason to be there. It could be that they just want entertaining. That their job is. Their life is so boring that they want to have something to entertain them. It could be that they want to do do it yourself videos. So, because if you look at YouTube, it is the biggest. It's not an entertainment platform. Youtube is a Place where people go to learn. It is a learning platform. This is why YouTube is so successful because there's so much free information that can help you Do whatever you want. You want to learn to do something today? Go on YouTube. You'll find somebody that's gonna teach you how to do it, and he's gonna do it for free. So those are all understandings that you need to have, right. You need to understand how to sell. You need to understand what you're selling. You need to understand how to sell it to the proper audience and how to reach that audience. You need to know how to label it, to brand it in a way that we that that will resonate with them, but you also need to know how to record it properly. Like, take me, for example. I'm in an RV, so I don't have a lot of space behind me, but my lighting is good. My lighting doesn't overexpose me, but it doesn't under expose me either. I know that I need to close my blinders, my light, instead of shining towards me, as it should be my back one, to remove all the all the the shadows I have it Throwing at the wall behind me, to create an aspect that it's bigger than it is. So those are all things, as you get better and better with content creation, that you do need to keep in mind. Right, what's your record? Matters? The way it looks, matters the way it's. You know what? I'll ask you a question what's the most important thing in a video? Like, if you're gonna post a video online, what is the number one thing that you need to make sure it's constant and it always is the best thing that you have on that video.

Joeri:

For me something that people don't think of it a video is the audio. So for me audio is really important. If the audio is bad, I don't even continue. So if the video is a bit like Not so clear, but the audio is good, I will still listen to the and you're bang on.

Nico:

You're a hundred percent correct. And it's not just you, that's the vast majority of people. They will not forgive sound. They will not forgive you. If your sound is crap, they will skip to the next video. And when you understand that, if you look at the studies that are out there, they say that human beings at the moment have 8.25 seconds of attention span, which is down almost 25% over the past 20 years. And I would argue that with the amount of content that I create and the amount of views that I generate every month, I can tell you that it's not 8.25. It's probably closer to two seconds, three seconds. You literally have three seconds to capture somebody's attention. So you need to make sure that your sound, as you said, your sounds number one. But most people don't think about that. Most people think that the the quality of your videos what number one. Now you see old videos from 30 years ago. They're being posted, but the sounds awesome. People don't care about how grainy a video is. If people cared, nobody would listen to audio, to how do you call them? They're like video logs, like they're done off of a mp3 podcast.

Joeri:

Yeah.

Nico:

I know geogram Sorry. Yeah, yeah when listen to audiograms. Yet people do. People when listen to a still image While having quality sound in the background. So it is the most, not it is the number one thing that you need to be careful about is your son. So those those are things that you need to remember. You need to remember, you need to know what a hook is, because if you do have, let's say, three seconds in order to capture somebody's attention, you need to make sure that you're capable of creating Words that are attempt attention grabbing. So not only does your sound need to be good, but your video needs to be good. You need to have good subjects that you're talking about. You control your subject, but you need to take the time to write it down. I write down 99% of my reels. I write them down. I do maybe not 90%, I'd say more like 90%. Most of them I will write down. I will just put structure into it so that when I start recording, I know where I'm going with this. I don't read off a teleprompter or anything like that that I don't like to do. But Every reel I don't care that it's 20 seconds long or it's a minute long if it's not something that comes from a podcast I sat down, did some research and I actually wrote it down. Again, I've taken multiple copywriting classes so that I can learn how to properly Relay a message through writing.

Joeri:

Yeah, now, obviously, today we have AI. You see a lot of this, you know. I content, you can directly recognize it when it's done. So so then, what I try to do, I try to do AI, you know, by preparing questions that, based on on input that here that came from you, or also, you know, and I'm doing a blog article about this podcast, it's also based on real content that I tried To use AI, you know, to make it, I would say, resonating from my audience. Now, you mentioned person being authentic. Personalizing content, yeah, is important. How do you look at AI, you know, to make your content better while keeping you know your authentic, your authentic self.

Nico:

It depends on the type of content that I'm creating, like right now I'm writing your course on content, everything that I'm talking about. Right now I'm writing a course on every single thing that I've discussed up to now, plus more, plus the AI integration portion and AI plays a massive role when you're, when you're starting, because, again, I I developed my self-taxed, my self-techniques over 12 years and a lot of reading, like I read a lot and I would say that a half of the books that I've read over the past Seven years which is probably I probably read 200 books, maybe 300 would half of them would be on psychology. I I love human interaction, so Understanding how people are is a passion of mine. But I also took NLP classes to make sure I understood it, understood it even more. I took copywriting classes on top of it so that I can actually understand it more. I've written my first book this year and I'm already writing my second. So I've worked with editors. That gave me. I paid editors to help me. They don't just edit my content. I want them to tell me why are you doing this? What did I do wrong? Why are you changing this? I want to understand. So I spent a lot of time trying to understand, because it does make me a better content creators and it makes me a better content creator and allows me to teach that to my client. But AI is a great way to build structure. It's a great. You know, I teach chat GPT as One of my employees, as somebody that I brainstorm with, like, for example, I wrote a few module, I wrote a few chapters on my my course right now. Like that's what I was doing just prior to this call. I Will write it all out. I don't use chat GPT to write the course itself, but I will write it. And then, from the beginning, right now, I probably Edded, I probably created about at least 10 to 20 hours somewhere in there. I haven't recorded it yet I'm starting tomorrow but I probably recorded 10 to 20 hours. Like I wrote 10 to 20 hours of Data all divided by modules and chapters, every single one of them. I ran through chat GPT saying, okay, this is I'm writing a course on this. This is module number one, where I concentrate on this. This is the text. What do you think? And I've trained my AI to be brutally honest with me and to tell me this is what you're doing, right, but this is what you're doing wrong, right? This? This is not clear enough. This, I would suggest that you should expand on this. You should talk a bit more about this, and the more I do this, the less feedback I get. Now I'm I've been doing this for almost for more than a month, four hours, five hours a day, so I'm almost on my course. It barely has any suggestion for me because I'm so used to the type of comment to what it says that as I'm writing it, I'm. I actually know where I'm going with this. I can see the structure in my head, but for somebody that's starting, that doesn't necessarily have the experience both on copywriting and just posting content, like I've been doing for years now, it provides you the structure. You can literally go and chat GPT right now, and I've built about 10 Chat GPT's that do specific things. I will ask you specific questions that my clients can use. So let's say that this podcast, when it comes out, I'm gonna put it on my website. I'm gonna link wherever you post it. I'll make. I'll create a link like a blog post, if you will on my website. I'll get a title. I'll take whatever title you have, I'll put it as a title, and then I'm gonna go and chat GPT and I'm gonna say, hey, create me the method, the meta description for this podcast. It is aimed at this audience and here is the description that the host put on YouTube Enter, it will give me something I'll say, okay, cool. Most of the time I barely touch it, I just select a portion of it because, as per the SEO rules, it's a bit too long. What it gives you, but all I'm saying is it will provide you Something that's very attractive to others, that don't need to be personalized With my tongue, with my style, because it's just some most people, don't you? Barely read the beginning. Oh, that's what it's about. But it's mostly to rank higher on Google ranking. It's not even people that read that is just for the AI of Google to rank me higher. But it also provides me the tags. So in my SEO I can just start tagging, pop up, up. I can tag those things directly and I don't even need to research it. So this is why, if you look at a chat, gpt, for example, is extremely powerful, because if you're not used to copywriting which I'd still suggest that everybody takes if your content creator take Copywriting classes, understand how words work and it will show you some techniques. But you don't. You don't need to anymore. You can literally go to chat GPT right now and say Brainstorm me 10 ideas for 10 blogs. That's gonna be about this. My target audience is this and I want to post it on this platform enter what it gives you. Okay, cool, take the first one egg and you write me 500 words, 10, a thousand words. Blog on this. This is my target audience. I'm gonna post it on my, on my, on my website. Enter pal, as you said, I can smell AI writing Everywhere. I can tell right away if a human wrote it and if somebody in AI wrote it. But if you take, if you build the skills to know, if you have the skills copywriting, you can go and take this as the structure, remove 90% of the text that's there, but right around what it gave you Before you know it, you probably won't use chat GPT that much. I don't use it to create my content as much anymore. I barely use it to create content. I use it to Make sure that my content is structured in a way that makes sense. It's like I almost I'm confirming that I didn't miss something. I'm just looking for suggestion. It's really like I'm working with somebody in marketing, I'm in sales, I wrote something and I'm like a broke and you make sure that this looks good. Yeah, no, this is not good. This is not good. Oh, you should change that. This is great, perfect pop. That's it. I take it as a piece of opinion, but if you're starting, it will provide the structure. Like you can literally go on chat GPT right now and say write me. He can ask for ideas for reels. What's trending right now? What's the 10th subject that are trending right now? On tick tock, perfect. Write me a one-minute reel that is dedicated for YouTube. That my target audience is this and I want the tone of it to be funny, yet professional. How it will start, it will give you a step by step that you, so you can use it to create so many different type of content. Then take it, learn how to adapt it, learn how to make it authentic, how to make it yours, how to add your style to it, because, again, people can tell if it's robotic, people can always tell that it's not real. So you need to make it yours. But there's a lot of platform out there, like an opus dot, an opus pro, for example, that repurposes. I have guys that do. I have a team of video editors, graphic designers, website builders, and Can AI do a better job than them? Oh, we're close. No, we're close. Opus dot pro is mediocre at best, but can it gives you a, can it give you a structure? If you don't have the money to buy to to build your own team, or you don't have the money to have somebody else do it for you, can you create long-form content like this. Shove it into opus pro and say create me how many reels. These are the hashtags I want you to. Those are the subjects I want you to go after it. You can build in your, your branding or the type of colors that you want you want the caption to be in. Do you want emoke? Like emojis at the bottom? How do you want it split? There's a bunch of stuff that are Done within opus that allows you to personalize it to you. But again, it's giving you the structure. It's not giving you an end product, but it is Giving you a structure and, as per the intelligence that's in opus, they will rank it for you right. Say that this is 99 out of 100. Like. It will tell you that this should do great, this should do worse. I can tell you that it's not quite accurate, because I've had some 70% and I Modified them and there were I've got hundreds of thousands of views on them. But you need to understand what works, what doesn't, why something works. So Analyzing this is another part of content creation is being able to go back, build the spreadsheet of all your content, writing down the amount of views what's the title, what was the subject, what was the type of video, what was the platform you posted it in, what type of? How many views did you get? How many interactions did you get? And Understand. Okay, this is is it under what I should get? Is it on par with what I should get? Did it over perform? But you need to understand why. So AI you know the way I see, I'm an engineer by my background sells engineering. So I look at what the goal is, what are you trying to accomplish, and I reverse, engineer it from there and then I can tell okay, those are the skills that you need to develop as a human being. This is where AI we can involve AI to help you create more, better content Faster, because the more you pose, guess what, the most view you're gonna end up getting. So, oh there, it's really understanding the whole thing Understanding where you have to do it as a human being and where AI can help you.

Joeri:

Right, as you said, make sure that you know your audience, that you also teach chat, gpt or whatever AI that you are using, that you're talking to the audience and because most people make the mistake they are just going chat GPT and start to ask channel questions. So the audience talk, as you said. Also by posting you will see what works, what doesn't. I feel my personal experience with using tools like Opus is that for a podcast, it's not always easy to make engaging content. Like you said, when you make your reel yourself, you prepare it, you make sure that you have a hook. So for a podcast it's not ideal but in general, yeah, it can really provide you with a structure. Any tips? Because you have your own podcast, how you do the repurposing of your podcast?

Nico:

I have guys that do it. I could use AI. I'd rather have video editors on staff, because it took me a year almost. It took me at least a good six months to develop a style that I like like visual, a style that nobody else uses, that it's mine. But this is a lot of back and forth between my main video editor and me, like we're always sending back. I don't like this, I like this, I don't like this, I like this, I like a B-roll that I love and I'm always changing. Now we don't even use B-roll anymore Because, if you notice, if you keep on with the trends of social media, people edit. I do most of my edits with this, my phone. I just I created three videos just today. It's 10.30 am. I've been up since 2.30 this morning. I've already posted three times three videos that I've made today right off of my phone. So there's as much. As I have video editors normally they don't. They're not on my content. I have them deal with my client's content and, as somebody that teaches others how to do it, I need to keep on track. I'd rather do it myself all the time and I enjoy it. Like I won't lie to you, I actually really enjoy creating content, editing it, finding new ways to make it more interesting, and, you know, b-roll. Right now I don't even use it anymore. I add stuff at the bottom of my. Have you noticed, like a lot of content creators, what they do now? They just take an image, they remove the background, they highlight it in white around it so that it pops on the screen. And instead they just insert it at the bottom. So, as they're talking about something, they snap an image. They snap an image. They snap an image Instead of rolling back, so you don't have to worry about finding B-roll. You can literally find an image online, whatever. Go to Canva, remove the back, snap the background out, put it in white pop and now I do that and it's more dynamic. Like your podcast is real. That you would pull from your podcast, for example, is so much more dynamic just because you have something popping up and down or left to right or appearing disappearing. So this is the thing right Create content and test. This is probably the biggest tip that I can give people is don't be scared to test. If you go to my Instagram page right now and you look at the type of content that I create, I create every type of content out there. I've created style of content that don't really exist and I do it every day. Like every day, I will post five, six new videos a day, all different types, all different types of videos, all different type of editing, all different looks of it. They all match my brand. All the colors are my brand. I do it in a way that somebody can go on the real page of Instagram, you can identify my stuff. My stuff pops more than everybody else and you can identify the type of content that I've created. If you know me, you're like oh, that's him right there. So this is what's important, right? Don't be scared to test. Don't be scared to build massive spreadsheet with everything in it and look at the numbers. Numbers never lie. However you feel about something, numbers will either confirm it or they'll tell you that you're not doing it right. And now that gives you two options. If something's not working, what is it? Is it the subject that's wrong? Is it the hashtags that I'm using? Maybe I'm not talking to the right people. Maybe the way the type of editing that I'm doing is wrong. Maybe the type of recording that I'm doing is wrong? Maybe, who knows? Maybe I need more data, because that happens all the time. Right, you don't do videos for two weeks and then you're like, oh, not working, I'm down. No, you have to do it for months. Then you sit down and you look at the numbers, because if you're able to identify everything that's not working, what do they have in common? Normally, you'll find it oh, maybe it's my hook and it works, or maybe the subject is no good, maybe the type of video just doesn't reflect my personal skills, so there's a. You need to look at the numbers in the same way when something works. If you have a video, that if you normally do a thousand views on your videos, let's say, or 500 views on your videos, and then next thing you know you have one that pops at 50, 50,000 views, you're like, uh-oh, okay, hold on. You need to understand what you did there, because the whole goal is to duplicate that. You want to duplicate this every time you post a video, if you can. So and I think this is where people fall flat is they don't spend the time in the nitty gritty trying to understand what works, what doesn't, but especially why. What is the reason why it's not working? What is the reason why it's not? It's working, and be honest with yourself because a lot of people fall in love with a style of content creation and it never works. Why? Because your personal skills. You have a personality, you have natural skills that you were born with, you have a certain way of speaking, you have certain presence and there's some videos that won't work for you. Be honest with yourself. As much as you know, I love podcasting, absolutely love podcasting. I've recorded 70 podcasts as a guest in the past three months. Love podcasting. I used to produce five podcasts a week my podcast, and you know what. I looked at the numbers one month and I'm like bro, why are you still doing this? I can create. I'm becoming so good at creating contact. I can pop my phone If I have an idea I could be in the middle of somewhere. I have an idea. I'm like whoop, grab my phone, start recording. It takes me 20 seconds of recording, a minute of recording. I edit it within 10 minutes. I'm done, it's posted. I'll make 100,000 views on it. Then I look at my podcast. I'm like oh man, I had to go to find the guest. I went to his location, I set up my equipment, we recorded, I packed my equipment, I drove back home, I uploaded it on my Google drive, I gave it to my guys, my guys edited it, sent it back to me, we posted it on every single website and I made a few thousand views. I made 3,000, 4,000 downloads and I've done maybe 2,000, 3,000 views on the podcast on YouTube. Then I can create a reel in 20 minutes without having to move from wherever I am and I'll get 100,000 views on it. Where does it make more sense for me to spend my time? Should I create more podcasts? That takes me forever or do I build the skills to be able to create multiple types of content so I can have a podcast? But instead of doing it five times a week, I do it once a week and instead of popping two, three reels off of my podcast, I record my podcast in a way that I know will produce a certain number of reels. Now I look at a podcast. To me, there are just a bunch of reels stuck together because long form content is dying. People are not watching long form content anymore unless they follow you already or unless they know who you are. Go to any podcast out there. Look at the person producing the content and look at the podcast page. The person creating the content has 10 times more followers than the podcast itself. Why? Because he's funneling people from one to the other.

Joeri:

Exactly yeah.

Nico:

If you look, if you're a podcast or listening to this. My suggestion to you is start asking questions that you know will produce a certain answer. Then you can think I'm like, okay, it's like you sent me a list of about 10, 12 questions, say that we're going to talk about this. I talk so much that we're probably just going to touch four of them. But the thing is, this is a good way to do it because then you can look at it and say, okay, when I ask that question as soon as he started answering, cut, cut. Now maybe that gives me a five minute video. Within that five minute video let's produce a reel and then, if it was good enough, let's produce a three to five minute video. So now you're building a podcast where, let's say, it's half an hour. You're going to produce six, you're going to ask six questions, so you should be able to produce at least six reels. Now, if you're producing six reels plus an intro reel where you're showing the best of that, means that you're posting your new podcast on Friday. That means on Friday. Now, if you created six reels and one episode reel, you can post about your podcast every single day of the next of the week that it's released On the Friday, let's say, you post your intro on Saturday, sunday, monday, tuesday, wednesday, thursday. You have a reel of that video, of that podcast saying hey guys, if you like this reel, go to my YouTube channel, go listen to the full thing. Now you have one video every day. Now you can concentrate on creating another video every day with your cell phone. Build the skills to develop this. And now you're posting twice a day. Oh man, I'm capable of doing another style of video, because I'm testing and I'm not scared that it's going to look silly. Oh man, now I can create three types of videos. I can create three videos a day. If your goals to make 100,000 views a month on, on Instagram, on whatever the platform you want to make 100,000 views, break it down. What does that mean? That means 3.3 thousand views every day. That's the easiest way to get to 3.3 thousand views. Create more videos.

Joeri:

Exactly yeah, producing a lot of content, and you get also higher chances to have more views, of course.

Nico:

Or to go viral.

Joeri:

Or to go viral Right.

Nico:

If you look at my podcast right now, like, let's say, we look at Instagram, which is I have five times less followers on Instagram than I do on TikTok. Right now, I'm about 1.2 million views within the past 30 days on Instagram. If you look at my average views, I make 3,000 to 5,000 views per video. That's pretty average right, which, if you consider that Instagram only show your content to about 10% of your followers, I'm 95% of my videos are above average because I should only get, with 11, let's call it 12,000 followers, I should only get around 1200 views to 2000 views somewhere in there. So I double or triple on average what I should be getting. I think I have three videos right now. One's just reaching and that I posted in the past week. One's about 100,000 views. The other one just hit 550 and I got another one that's 300,000 views. Those I created off my phone and they probably took me 20 minutes of video, maybe 20 minutes of video, and this I can create six of them a day. So for me it's not hard to create views if you understand your niche, if you understand your message, you know how to create content and you have the audacity to go back through your stuff and say you know what that hook was crap. That's exactly why my video didn't do well, because I didn't spend enough time on that hook. It's you have to be honest with yourself.

Joeri:

Well, I think, Nico, you gave a lot of insights. I think people's heads will spin. Actually a lot of.

Nico:

I'm writing the course right now and I spent seven hours on my mat. I'm talking about what I was doing all day already.

Joeri:

So if people are interested in knowing more about everything that you're doing, about your course and so on. Where would you like to send them, Nico?

Nico:

PL production. That's here. That's really the agency and you know the course is going to be available in mid-January I'm hoping beginning of January, but probably mid-January and the course is really aimed at people that are just starting, because I offer higher end services where I personally coach you or I take over your pre-production, like your post-production, but I'm not cheap. But let's call a spade a spade here. But that course I'm going to give away like maybe a hundred bucks. Maybe I should be charging four grand for it, but I'm going to give it away because I do want to help content creators, especially men content creators out there, because it's hard to create content. It's taking me a long time to understand, a lot of money to understand what works and what doesn't. But I was looking at my numbers today in the past about seven months I 100 times my views. So then it's constant. It never stops, like it's not something I've done once and I was done. No, no, no, no. I do it at month after month.

Joeri:

Okay, nico, thanks, it's really motivating. I would say thanks for being a guest on my show.

Nico:

Thanks for having me. Sorry, we went over by 20, why?

Joeri:

10 minutes? Oh, it's not. You know, it was really interesting to listen to you and I think people now even are listening to this podcast episode and you think this is really useful for people around you. Be sure to share the podcast episode with them. If you're not yet subscribed, it is a really good moment to do this and, of course, I would like to see you back next time. Take care.

What inspired your transition from sales engineer to AI-powered content creation specialist, and what's the story behind it?
How do you integrate sales techniques, psychology, and AI in content creation, and how does this fusion enhance the effectiveness of your approach?
How do you utilize AI to improve your content while maintaining authenticity?
Could you share any tips on repurposing podcast content effectively?
If people are interested in learning more about what you're doing, including your course, where can they find more information, Nico?