Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Web3 CMO Stories
S1 E05 Why You Need to Focus on One Thing to Become an Expert In – with Nura Ali
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This is the fifth episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Nura Ali, Chief Marketing Officer at Boat Mobile. She is also the CEO of Bold Branding Group. This episode was recorded through a Zoom-call on December 1, 2021.
You find the show notes here: https://webdrie.net/s1-e05-why-you-need-to-focus-on-one-thing-to-become-an-expert-in-with-nura-ali/
Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Happy listening!
– Joeri
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💼 Connect on LinkedIn
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It was a lot of fun to record this podcast with Nura Ali. She talked more about herself and where she is at right now. She also talked about her views when it comes to marketing.
KEY HIGHLIGHTS
[00:15] How are you today?
[01:30] What are your passions?
[03:33] Is it a challenge to combine all these things? Are you still able to handle your calendar?
[05:53] Where are you finding all those partners?
[08:35] What have you learned the last few years?
[11:20] Are you also active on other social media platforms for your business?
[16:40] Is there a kind of tool, tactic or campaign that you did, and you want to tell something about?
[25:40] Do you want to say anything to our listeners?
[26:45] How can they connect with you after the podcast?
NOTABLE QUOTES
· There’re solutions to every problem.
· But, you know, social media plays a huge role.
· It's like the story of the painter that goes painting in other people's houses, but his own house is not painted, because he doesn't have the time.
· We need to do it with a plan, and everything should work together.
· We don't just follow something we create it we customize it based on their client or their project and so forth.
RESOURCES
Mentioned Books
CONNECT
· LinkedIn: https://www.linkedin.com/in/nuraali
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