Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Episodes
296 episodes
We’re All in the Diaper Business Now – Private Fireside Chat with Mark Schaefer | S6 E19
AI is replacing tasks fast, but the scarier part is what it’s doing to our decision making. From a fireside chat at the Sintra Synergies retreat, Mark Schaefer and I dig into the psychology of AI and why “cognitive offloading” is turning into c...
Keep The Buyer In The Room | S6 E18
Your buyer is not missing, they are just not present where decisions get made. We sit down with Matt Wilkinson, an AI marketing strategist in life sciences and the creator behind Persona AI thinking, to get specific about where customer insight...
Stop Hiding Behind Your Brand | S6 E17
Stop hiding behind your brand. That line sets the tone for a sharp conversation with Stephan Bajaio, a CEO, co-founder, and longtime SEO and digital marketing leader who has helped major brands navigate search. We talk about what too many execu...
Behind the Scenes of a TEDx Talk (And Why Most Messages Don’t Land) | S6 E16
If your message only lands when you are allowed to pitch, it is not a message, it is a shove. Recording a few days after my TEDx talk in Lisbon, I unpack what surprised me most about the TEDx format and why it is a masterclass in clarity for ma...
Crypto That Feels Like A Text Message | S6 E15
Crypto doesn’t have an adoption problem because people are “not ready”. It has an adoption problem because too many products still feel like a pop quiz. Kalib Stevens, responsible for corporate communications at RYO in Japan, joins us to get sp...
Digital Identity And Real-World Belonging | S6 E14
Your online self might already be more powerful than your offline one, and that changes how we think about art, community, and ownership. I’m joined by John Karp, the organizer of the Non Fungible Conference (NFC), to unpack why NFT art wasn’t ...
Building Real Trust In Luxury Resale Online | S6 E13
Trust is the hidden price tag in luxury resale. If you can’t prove what an item is, where it’s been, and who stands behind the transaction, the whole circular economy slows down no matter how good the marketing looks. That’s why we sit down wit...
Stop Using AI And Start Working With It | S6 E12
What if the real AI edge isn’t another tool, but a new way of working? We sit down with author and entrepreneur Bryan Cassady to break the habit of “prompt and pray” and replace it with a teammate mindset that turns AI into a collaborator you c...
Stablecoin Yield, Without The Headache | S6 E11
Stablecoin yield doesn’t have to mean complexity, counterparty mystery, or a leap of faith. We sit down with Jeff Handler, co‑founder and CCO of OpenTrade, to unpack how enterprise‑grade infrastructure turns on‑chain dollars into real returns, ...
Chris Do on Quiet Power: Building a Brand Without Noise | S6 E10
What if the loudest voice isn’t the one people remember? We sit down with Chris Do—Emmy Award-winning designer, CEO of Blind, and founder of The Futur—to rethink how personal brands stand out when AI can churn out endless “average” content. Ins...
How AI Agents Will Spend, Earn, And Prove Trust On Blockchain Rails | S6 E09
Imagine an autonomous agent that dreams up a business, raises funds, ships code, and starts earning—all without a human in the loop. That’s no longer sci‑fi. We sit down with Rodrigo Coelho to map the rails that make it plausible: reliable bloc...
Stop Lighting Marketing Cash On Fire | S06 E08
The fastest way to stall growth is to chase near-term numbers while ignoring the systems that create momentum. We sit down with Kurt Uhlir—CMO, growth operator, and “King of Scaling”—to unpack how teams compound results by aligning time horizon...
Borrowing Against Bitcoin Turns Selling Into A Choice | S6 E07
Selling crypto to fund life decisions can feel like cutting off future upside. We sat down with Tobias van Amstel, co-founder and CEO of Altitude, to unpack a smarter path: borrowing against assets like BTC and ETH so you can unlock liquidity w...
Leading In Public Without Losing Yourself – with Melanie Borden | S6 E06
Most leaders don’t lose trust because of a bad post—they lose it in the silent spaces where replies never come, assistants answer for them, and messages drift away from the expertise that made them credible. That’s why this conversation goes st...
Gary Vaynerchuk on Creating Everywhere to Stay Visible in an AI-First World | S6 E05
Discovery is moving from search boxes to AI answers, and that shift rewards creators who ship useful content across platforms that language models trust. We sit down with Gary Vaynerchuk for a sharp, no-fluff talk about how to show up where it ...
Virality Won’t Pay Your Rent, But Systems Might – with Austin Armstrong | S6 E04
What happens when your biggest lead source vanishes overnight? We dig into that turning point with Austin Armstrong—CEO of Syllaby, co-founder of AI Marketing World Conference, best-selling author, and creator with 4M+ followers—to unpack how t...
Your SEO Isn’t Dead, It Just Learned To Talk – with Chris Donnely | S6 E03
Recommendation-driven search is here, and it’s changing who gets discovered. We sit down with Chris Donnelly—serial entrepreneur and founder of Searchable—to unpack how large language models like ChatGPT, Gemini, Claude, and Perplexity are beco...
Cards Are Ancient, Stablecoins Are Inevitable, And Compliance Still Ruins Weekend Releases | S6 E02
Useful beats flashy every time. We sit down with Przemek Kowalczyk, co-founder and CEO of Ramp Network, to unpack the practical moves that make crypto onboarding fast, trusted, and truly global—without asking users to care about the plumbing. F...
Why Winning with AI Starts with Business Outcomes, Clean Data and Putting People First | Sandy Carter | S6 E01
The ground is moving under our feet, and that’s exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI hype: start with outcomes, feed models with clean, structured data, and never skip th...
The Stories You Loved the Most – Top 10 Episodes of 2025 | S5 E55
Every year, certain conversations travel further than others. Not because they were louder. But because they resonated.In this special year-end episode of Web3 CMO Stories, we’re counting down the stories you loved the most – th...
How Web3, Telegram and AI Are Rewiring Gaming Growth | S5 E54
Players were trading digital loot under trees in MMOs (Massively Multiplayer Online games) long before NFTs existed. That single image sets the tone for this conversation with Rudy Koch, cofounder of Mythical Games and veter...
Privacy As A Product Advantage | S5 E53
Privacy stops being a niche feature the moment you realize it’s not about secrecy—it’s about control. We sit down with Shahaf Bar-Geffen, CEO and co-founder of COTI, to unpack why privacy is rapidly becoming critical infrastructure for Web3, ho...
From Satire To Strategy: How MyTechCEO Scales With Timing, Trends, And Taste – with Jason Yeager | S5 E52
Comedy can tell the truth about tech faster than a slide deck—and Jason Yeager proves it. We sit down with the creator behind MyTechCEO to unpack how satire, timing, and taste can outperform dry explainers, win brand partnerships, and bui...
From Reputation To Results: How A Global Invite-Only Commerce Club Scales Trust | S5 E51
Reputation travels faster than personal branding when the right people vouch for you. That idea sits at the core of our conversation with Evolve Commerce Club founder Carlos Monteiro, who traces a path from helping Danish companies enter Brazil...
How A Digital Twin Can Work While You’re Away | S5 E50
What if your meetings, emails, and files didn’t disappear into memory but evolved into a living, searchable system of record that actually moved work forward? That’s the provocative idea we unpack with David Shim, Co-Founder and CEO at Read AI,...
