Web3 CMO Stories
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.
Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.
You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.
Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreats
Episodes
256 episodes
Crypto Who? Making Web3 Gaming Accessible to Everyone | S5 E35
The wall between Web3 and mainstream gaming is finally crumbling, and Joana Barros is helping to tear it down brick by brick. As Marketing Director at My Neighbor Alice, she's spearheading a revolution in how blockchain games approach player on...
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Season 5
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29:29
From Accidental Entrepreneur to Building One of Asia’s Leading Blockchain Firms | S5 E34
Vikram R Singh takes us on a journey from his unexpected entrepreneurial beginnings to building Antier, a blockchain powerhouse with 700+ team members that has weathered multiple market cycles through unwavering vision and purpose.What ...
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Season 5
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25:48
Building Trust in Web3 | S5 E33
What if the best model for Web3 community building isn't found in crypto at all, but in places like Taylor Swift fandom or Buffalo Bills tailgates? This thought-provoking insight from Catherine Daly, CMO at Space and Time, challenges how we app...
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Season 5
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28:56
Fighting Bots: The human.tech Revolution | S5 E32
What happens when artificial intelligence makes it increasingly simple to create thousands of fake identities? In the world of Web3, this isn't a theoretical question. It's a pressing challenge that threatens to undermine the fair distribution ...
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Season 5
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31:54
How Transak Is Making Crypto Accessible In 100+ Countries | S5 E31
The cryptocurrency onboarding experience remains a critical bottleneck for mainstream adoption, with the entire Web3 ecosystem claiming just 370 million monthly active users compared to Meta's staggering 3.9 billion. How do we bridge this massi...
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Season 5
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32:56
Money, Meaning, and Mindfulness: Redefining Success in Crypto S5 | E30
Francisco Quartin de Macedo shares his journey from sports betting at 14 to managing millions in crypto trading, and how his pursuit of meaning led him to create a purpose-driven hedge fund after achieving financial freedom.• Starting w...
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Season 5
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32:12
Wisdom from a Young VC's Journey | S5 E29
Money shouldn't be your startup motivation: a profound truth that Violetta Chekan, VC and entrepreneur with over 13 years of early-stage investing experience, shares from the beginning of our conversation. "A startup doesn't have any money unti...
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Season 5
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30:26
Telegram's NFT Revolution: The Rise of Digital Collectibles | S5 E28
Digital ownership is evolving rapidly, and nowhere is this more evident than in Telegram's thriving ecosystem. Alex, CMO of DOGS and Open Builders, takes us on a journey through the revolutionary world of digital collectibles that's transformin...
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Season 5
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28:54
Ledger x San Antonio Spurs: The Global Partnership Built on Trust, Culture and Digital Ownership | S5 E27
"We shouldn't be the homework assignment. We should be the song that you listen to on the radio," says Ariel Wengroff, EVP of Communications and Marketing at Ledger. This captivating insight captures the essence of how one of crypto's mo...
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Season 5
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30:06
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The Telegram Gaming Revolution: Why 1 Billion Users Are the Untapped Goldmine | S5 E26
Komal Amin (Koko) shares how GOAT Gaming is leveraging Telegram's billion-user ecosystem to pioneer AI-powered Web3 gaming with fast, competitive gameplay where users can win prizes and earn crypto.• Telegram provides unique distributio...
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Season 5
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26:57
Walk & Talk in Sintra with Sweatcoin's founder | S5 E25
Imagine getting paid real cryptocurrency simply for walking. This isn't science fiction. It's the revolutionary model created by Sweat Economy that's bringing the next billion users into Web3 through something everyone already does daily.
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Season 5
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30:45
From $6M to $40K and Back, with a Real Face: How Ajay Babber Rebuilt a Meme Coin with Community and Conviction | S5 E24
What happens when a meme coin project's founder vanishes overnight? For most crypto projects, that's a death sentence, but not for Shitcoin. In this fascinating conversation with Ajay, we explore the remarkable story of a community that refused...
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Season 5
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25:22
The Peer-to-Peer Revolution with Mathias Buus Madsen, CEO of Holepunch – backed by Tether | S5 E23
The digital landscape is undergoing a profound transformation as privacy awareness grows. What once seemed like a fringe concern has become mainstream, with users increasingly questioning how their data is used and stored. Mathias Buus Madsen, ...
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Season 5
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16:53
MEMECON Unleashed: Inside Web3’s Wildest Conference with Founder Jax | S5 E22
MEMECON transforms crypto Twitter's pseudo-anonymous personalities into real-world connections through a unique conference experience that embraces the wild, quirky energy of meme coins. Jax shares insights on building community through memorab...
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Season 5
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17:30
Storytelling Beats Features: A CMO's Perspective on Web3 Marketing – with Steven Dolcemaschio | S5 E21
Steven Dolcemaschio shares his journey from running an independent record label to leading marketing at global consumer brands like Nike, Converse, and Sonos, before entering crypto as CMO of Reown (formerly WalletConnect). He explores how auth...
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Season 5
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33:04
Dennis Yu: How to Win with AI in Search, Social & Business | S5 E20
Dennis Yu shares his expertise on Google Knowledge Panels, effective AI use, and establishing digital authority while revealing why most marketers fail by jumping to recommendations without proper analysis.• Google verification (Knowled...
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Season 5
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23:05
From Domain Names to Digital Identity: Navigating Web3's Evolution with Alice Shikova | S5 E19
Digital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, bring...
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Season 5
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26:05
My Interview on Cryptopolitan – The Power of Unplugging in Web3 | S5 E18
Ever wonder what happens when digital innovation meets the human need for connection? In this special episode of Web3 CMO Stories, the tables are turned as our usual host, Joeri Billast, becomes the guest, sharing his insights on the Cryptopoli...
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Season 5
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15:53
The $3 Billion Problem: How Adrien Resch Is Reinventing Web3 Security for a Safer Future | S5 E17
Trust is the invisible infrastructure that modern digital economies depend on, yet the Web3 space continues to struggle with a reputation crisis fueled by high-profile hacks, scams, and exploits. Adrien Resch, co-founder of AuditOne and Safura,...
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Season 5
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25:55
Philip Kotler: Why Smart CMOs Aim for Zero Complaints | S5 E16
What if every customer complaint represented a golden opportunity for your business? Marketing legend Professor Philip Kotler joins the Web3 CMO Stories podcast to challenge conventional thinking about customer dissatisfaction.
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Season 5
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6:42
If Grandma Can Use It, Anyone Can – The RYO Revolution with Anthony Diaz | S5 E15
What if cryptocurrency was so simple your grandmother could use it? Anthony Diaz, founder and chairman of Zenza Capital and the RYO project, believes this is not only possible but essential for blockchain technology to reach its full pot...
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Season 5
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36:59
Solana, Security & Synergies: Turning Transparency into Viral Web3 Leadership – S5 E14
This Web3 CMO Stories podcast episode explores cryptocurrency wallet security, Solana's controversial marketing decision, and the upcoming Sintra Synergies leadership retreat focusing on transparency in Web3. Host Joeri Billast shares exciting ...
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Season 5
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Episode 14
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11:36
The Future of Digital Assets: Rui Serapicos on CODA and Building Thriving Web3 Communities | S5 E13
Rui Serapicos shares his experience building Web3 communities and discusses the transformative potential of AI and blockchain convergence. Drawing from his work with the Portuguese Blockchain Alliance and various tech communities, he reveals st...
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Season 5
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25:39
Decentralizing Security: How Lagrange is Revolutionizing Crypto and AI Verification – with Ismael Hishon-Rezaizadeh | S5 E12
Zero-knowledge proofs are revolutionizing trust in AI and blockchain by providing verifiable computation without compromising privacy or security. Ismael Hishon-Rezaizadeh, founder of Lagrange, explains how their technology is making AI t...
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Season 5
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29:20
AI + Web3: Creating Personalized Brand Experiences That Actually Work – with Lauren Halstead | S5 E11
Lauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions.• Traditional brand loyalty p...
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Season 5
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26:13
