Web3 CMO Stories
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.
Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.
You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.
Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreat (Sep ’25)
Episodes
243 episodes
MEMECON Unleashed: Inside Web3’s Wildest Conference with Founder Jax | S5 E22
MEMECON transforms crypto Twitter's pseudo-anonymous personalities into real-world connections through a unique conference experience that embraces the wild, quirky energy of meme coins. Jax shares insights on building community through memorab...
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Season 5
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17:30
Storytelling Beats Features: A CMO's Perspective on Web3 Marketing – with Steven Dolcemaschio | S5 E21
Steven Dolcemaschio shares his journey from running an independent record label to leading marketing at global consumer brands like Nike, Converse, and Sonos, before entering crypto as CMO of Reown (formerly WalletConnect). He explores how auth...
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Season 5
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33:04
Dennis Yu: How to Win with AI in Search, Social & Business | S5 E20
Dennis Yu shares his expertise on Google Knowledge Panels, effective AI use, and establishing digital authority while revealing why most marketers fail by jumping to recommendations without proper analysis.• Google verification (Knowled...
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Season 5
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24:23
From Domain Names to Digital Identity: Navigating Web3's Evolution with Alice Shikova | S5 E19
Digital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, bring...
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Season 5
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27:23
My Interview on Cryptopolitan – The Power of Unplugging in Web3 | S5 E18
Ever wonder what happens when digital innovation meets the human need for connection? In this special episode of Web3 CMO Stories, the tables are turned as our usual host, Joeri Billast, becomes the guest, sharing his insights on the Cryptopoli...
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Season 5
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15:53
The $3 Billion Problem: How Adrien Resch Is Reinventing Web3 Security for a Safer Future | S5 E17
Trust is the invisible infrastructure that modern digital economies depend on, yet the Web3 space continues to struggle with a reputation crisis fueled by high-profile hacks, scams, and exploits. Adrien Resch, co-founder of AuditOne and Safura,...
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Season 5
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27:13
Philip Kotler: Why Smart CMOs Aim for Zero Complaints | S5 E16
What if every customer complaint represented a golden opportunity for your business? Marketing legend Professor Philip Kotler joins the Web3 CMO Stories podcast to challenge conventional thinking about customer dissatisfaction.
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Season 5
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6:42
If Grandma Can Use It, Anyone Can – The RYO Revolution with Anthony Diaz | S5 E15
What if cryptocurrency was so simple your grandmother could use it? Anthony Diaz, founder and chairman of Zenza Capital and the RYO project, believes this is not only possible but essential for blockchain technology to reach its full pot...
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Season 5
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38:17
Solana, Security & Synergies: Turning Transparency into Viral Web3 Leadership – S5 E14
This Web3 CMO Stories podcast episode explores cryptocurrency wallet security, Solana's controversial marketing decision, and the upcoming Sintra Synergies leadership retreat focusing on transparency in Web3. Host Joeri Billast shares exciting ...
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Season 5
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Episode 14
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11:36
The Future of Digital Assets: Rui Serapicos on CODA and Building Thriving Web3 Communities | S5 E13
Rui Serapicos shares his experience building Web3 communities and discusses the transformative potential of AI and blockchain convergence. Drawing from his work with the Portuguese Blockchain Alliance and various tech communities, he reveals st...
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Season 5
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26:57
Decentralizing Security: How Lagrange is Revolutionizing Crypto and AI Verification – with Ismael Hishon-Rezaizadeh | S5 E12
Zero-knowledge proofs are revolutionizing trust in AI and blockchain by providing verifiable computation without compromising privacy or security. Ismael Hishon-Rezaizadeh, founder of Lagrange, explains how their technology is making AI t...
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Season 5
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30:38
AI + Web3: Creating Personalized Brand Experiences That Actually Work – with Lauren Halstead | S5 E11
Lauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions.• Traditional brand loyalty p...
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Season 5
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27:30
Why Your Next Utility Bill Might Be Paid by a Smart Contract – with Ruchir Punjabi | S5 E10
Ruchir Punjabi shares how his company ReNRG is building a decentralized physical energy network (DePEN) and the world's first energy-backed stablecoin to revolutionize how electricity is bought, sold, and managed.• Building technology t...
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Season 5
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28:24
From Soap Star to Tech Entrepreneur: Daniel Goddard's Journey | S5 E09
Daniel Goddard, former soap opera star turned tech entrepreneur, shares his journey from building fan connections as an actor to creating an AI-powered networking app that matches people based on genuine commonalities. His latest venture, Dysko...
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Season 5
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32:46
How to Get 1 Million Gamers Into Web3 Games with Amos Whitewolf | S5 E08
Today's conversation highlights the transformative potential of Web3 in gaming, led by insights from Amos Whitewolf. We explore the challenges of onboarding traditional gamers into the Web3 space and the importance of shifting focus towards cre...
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Season 5
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35:14
Audacious: How Humans Win in an AI Marketing World – with Mark Schaefer | S5 E7
We dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer. He emphasizes the critical importance of human creativity and the risks posed by relying solely on competen...
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Season 5
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36:47
Navigating the Web3 Marketing Maze with Diana Felkina, CMO at Tectum | S5 E06
Ready to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain.Discover in...
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Season 5
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33:05
Discover How Valos Makes Crypto a Productive Asset for Everyone – with Lauri Marekwia, Co-Founder | S5 E05
The episode explores the transformation of cryptocurrency from speculation to productivity, featuring Lauri Marekwia of Valos. Lauri shares insights on the challenges faced in DeFi, the significance of regulatory compliance, and the beh...
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Season 5
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32:23
Rebranding Web3 and the Synergy of AI: Transforming Perceptions and Opportunities with Diego Borgo | S5 E04
This episode tackles the prevailing misconceptions surrounding Web3, emphasizing the need for a comprehensive rebranding to foster positive engagement. Diego Borgo shares insights on how the intersection of AI and blockc...
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Season 5
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31:53
Unlocking Decentralized Computing: Transforming Your Devices into Income with Domenic Carosa, Co-Founder of Hivello | S5 E03
Join us as we unlock the mysteries of decentralized computing with Domenic Carosa, one of the innovative minds behind Hivello. What if your computer could pay you back? Discover how Hivello transforms ordinary devices into income-...
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Season 5
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29:01
Pioneering the Next Wave of Bitcoin Ecosystems with Charlie Hu, CEO of Bitlayer | S5 E02
This conversation with Charlie Hu, CEO of Bitlayer, illuminates the transformation happening within the Bitcoin ecosystem, particularly through Layer 2 solutions. Emphasizing innovation, partnerships, and sustainability, Charlie shares insights...
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Season 5
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29:58
How Secrets Vault Simplifies Security with Images: For Crypto and Beyond | S5 E01
Unlock the future of digital security with us as we chat with Gerard Cervelló, CEO, and Jordi Puiggalí, CTO of Secrets Vault. These two innovative minds promise to transform how we think about cybersecurity by leveraging visual cr...
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Season 5
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31:54
Navigating Web3 Investments and Strategic Partnerships with Hatem Elsayed, COO of Advanced Blockchain AG | S4 E54
Hatem Elsayed shares his journey in the blockchain space, illustrating the vital roles of community and partnerships in Web3. The episode emphasizes investing in strong teams, creating meaningful collaborations, and the evolving trends that are...
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Season 4
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28:09
How Aeternity Achieved Unicorn Status and What Followed – with Nikola Stojanov, CEO and Co-founder | S4 E53
Nikola Stojanov shares his journey from the pharmaceutical industry to blockchain innovation, highlighting the transformation of Aeternity and the launch of Hyperchains. This episode explores challenges in the blockchain landscape, the power of...
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Season 4
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29:05
Unveiling Decentraland 2.0: Revolutionizing Virtual Worlds with Yemel Jardi, Co-Founder | S4 E52
Join us for a captivating conversation with Yemel Jardi, the visionary co-founder and executive director of the Decentraland Foundation, as we uncover the transformative journey of Decentraland 2.0Decentraland 2.0 revitalizes the virtua...
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Season 4
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30:36
