Trust Shifts Toward Personal Brands

Alex Drew 0:00

Right now, getting traction with your personal brand is far easier than with corporate. People don't trust corporate. They need to do their research, they need to do their background checks, they need to see who's running the company, what are they selling, won't they be stealing money from me.

Joeri Billast 0:13

Hello everyone, and welcome to the Web3 CMO Stories Podcast. My name is Joeri . I'm your podcast host. And today I'm so excited to be joined by Alex. Hey Alex, how are you?

Alex Drew 0:26

Thanks for having me, Joeri. It's awesome being on your podcast. I'm great. I've actually prepared in advance, which is rare, but your podcast seemed too high quality not to go through the questions in advance. So I've done my homework and I'm 100% ready.

Joeri Billast 0:48

He's a founder and the CEO at Odys Global. Sometimes also you can know him as Alex Odys.

The Fundamentals That Never Change

Joeri Billast 0:55

So, Alex, as my listeners know, I always dive straight in. You've spent more than 15 years building businesses in domains, SEO, digital growth. So, what lessons about building online businesses have remained true despite all the technology shifts?

Alex Drew 1:15

My entire career, and if you look at my tax records, I think all the money I've made was online, to be honest. And now that I think about it, it's very funny. I actually haven't made money in any offline business. 100% an internet marketing career. Now, regardless if it's internet marketing or brick and mortar business, the same fundamentals apply. If someone would ask me, yes, I want to start online, I want to scale, I want to build a company, I want to build a brand online, I want to have a digital product or service or productized offering. Yes, good. Focus on quality, focus on building the product. It's necessary but not sufficient. And I think most companies that start, regardless of the medium, online or off-offline, fail because they do not have the necessary focus on two main ingredients, and that is proper networking, the ability to build long-lasting relationships with people, and a focus on sales, but not sales as within closing, but sales as with opening a relationship for someone. And the reason I'm saying this is because I see so many people focused on the service and on the product and on improving it. But then you have companies like Anthropic announcing we need ahead of events. Why would Anthropic need ahead of events? Because they need networking, because they want to invite decision makers. So great products, even those in eras like the AI revolution, are absolutely necessary, but it might not be sufficient to just have a great product or a service. So you need to invest in building relationships, you need to invest in good sales practices that build long-lasting connections with people. And I think that has been the biggest trick, regardless if it's online, offline, when I took advantage of the entire boom, Google and all these intent-based traffic acquisition channels throughout the last 15-20 years or so.

Joeri Billast 3:10

Yeah. Well, I love that advice. It totally makes sense. This is also what I love to do by building these relationships, networking, when we saw each other at your event, at the Blue Ocean event at the boat in Boat in Malta. This was already a good example of that.

Why ODIS Built Around Age Domains

Joeri Billast 3:27

Now, coming back to Otis, what was the original insight behind Odys? What made you believe that H domains could become a meaningful competitive advantage for entrepreneurs?

Alex Drew 3:38

Well, it it was a business decision, to be honest, because even before we named the company Otis, we had thousands within our network of buyers and sellers of different types of domains. At some point I realized that domain investing as a whole is a very tricky market. So for instance, I'll give you just one example. On average, someone looking for a decent brandable domain name for a startup will only buy once from you. Whereas if you focus on and that was the business decision from back in the days, if you would focus on age domains, which have some sort of consumption rate, you use more of them. The more you use, the more if you do the in the right way, you can grow. Then I realized the same customer can buy many more domains throughout the years and just increase the customer lifetime value. So we thought, like, why do it the traditional way? Let's start exploring something new. Plus, very few people actually knew how to use them properly. And most importantly, there was this negative connotation about domains. They were called and they are still called, but I don't think that's the proper name. They were called expired domains. Now, expired means it doesn't sound that well. So we've actually spent a lot of time and money and marketing to make the word age domains as quality as an aged wine. An aged wine is better than a fresh wine, most of the cases, right? So we tried to switch that narrative from expired domains to age domains and found plenty of use cases from iGaming to companies that do private jets, and it's just been insanely profitable for those who went the extra mile and trusted us and believed it was possible to actually leverage this for high-intent traffic.

Joeri Billast 5:21

Yeah, and then most founders started brand new domains. You know, they start a company, they think about a domain, they find something that's still available, it's not so easy these days. So, what do those people misunderstand about digital authority?

Alex Drew 5:36

Well, you have two main worlds right now. It's the traditional search world and now the AI world. Both of them want confirmation that you're a real thing because there is so much spamming, there is so much scamming, there is so much bad things going on, they had to build in filters. I just had a conversation with someone who represents a legal company. And they're like, I want to be mentioned by AI when somebody searches for the best lawyer, right? But I'm new. I just finished my practice, so I'm new and I'm not known as an entity. And I was trying to consult and explain why they have to start with something established. Otherwise, it's going to take them six months to 12 months and hundreds of thousands of dollars in marketing budget to have Google perceive them as an entity. So when you're starting out, depending on your strategy, you may want to work on your branding, even personal brand, let's say if you're a lawyer or if you're an iGaming operator, regardless, but you have to make money meanwhile. So combining the both worlds. So that's why the strategy with an age domain, on one hand, you use it to actually leverage domain authority and get ranked faster. On the other hand, it can be used to just generate leads at this very same time. So there are multiple ways to do it, but at the end of the day, you don't have to start with zero. Because who wants to wait three, six, twelve months to start getting any clicks? People are very impatient these days, and I think that has been something which made age domains so popular.

Joeri Billast 7:06

Yeah, indeed, people want direct success, but indeed, and I love the term edge domains because I've also, of course, been looking into that as a marketer, and it is a better positive, more positive name. Now you

Surviving Red Ocean SEO Markets

Joeri Billast 7:20

mentioned iGaming already, yeah? We met in Malta in the week of the next conference, the iGaming conference. And all this is particularly strong in high competitive industries like iGaming. So what have those markets taught you about growth, trust, competition?

Alex Drew 7:38

Well, first of all, it's a very good question. There's a lot of demand, and one of the reasons it was a pure business strategic move. Why should we go into iGaming? For two reasons. Number one, there's a lot of demand coming from people who don't know how to do it. And second of all, those people who don't know how to do it, yet they want to do it, they're at the decision-making level, and they are not the type of people to apply for an account in your marketplace, add two domains to COT, and then build WordPress sites on them and try to rank, they're not gonna do it. They need someone to do it. So the fundamental question is who is gonna do it. So I realized at some point, if we want to reach those people and actually help them and make this a win-win thing, we have to do it for them. Sort of like the agency business model. Now it evolved into a hybrid partnership investment business model because, all right, so you can do it, but how fast can we do it? Can we do it within a week? Well, we can, but obviously it's gonna cost more and the more budget is gonna be required. Thus, the partnership revenue share and a very hybrid-like model. So it's not like buying it, it's not pure service level. But the reason we went in there because of the demand and also because of the need. Some markets are just so unpredictable and volatile. You cannot build brands in there. So even brands that compete in certain markets, Asian markets, European markets, they cannot afford to rank there with the main domain. It will not last because you have all these age domains players that just rank in no time, bank, even if they drop, they redirect, they migrate, they use all sorts of loopholes and tricks to come back. So you cannot compete by building a brand even long-term. You will not rank. So it's a churn and birth strategy at the core of which you have the age domain. And that's good business for us, but it's also a ruling strategy for them. Now, Google is always trying to kind of patch these things. And to be honest, if there was like a really fair competitive space in Google, and Google would have had engineers 24-7 monitoring this and allowing everyone to compete in a fair manner, we wouldn't have done it with age domains. But the truth is, a one-pager website on a powerful age domain, followed by a few other tricks, can rank in 24 hours or less. So you stand no chance except using the exact same strategies. And when we realized that, we decided let's launch it as a service. And here that's how we got started.

Joeri Billast 10:00

Yeah. I love that yeah, you mentioned already high competitive markets. You have the blue ocean, the red ocean, the famous book, or the blue ocean concept. It seems to be deeply embedded in the ODIS culture. How do you identify opportunities that others overlook?

Alex Drew 10:20

First of all, we have been doing things the blue ocean way for many, many years, except we haven't really positioned the company's posture as a blue ocean thing. We haven't talked about the narrative. We haven't publicly announced it. Hey, we're doing things in the blue ocean way. Sometimes, when talking to customers or clients or partners, we've mentioned it. Even some of the strategies and techniques and methodologies we've used for traffic acquisition would be named after Blue Ocean concepts. But we haven't really positioned the company. Plus, there have been certain changes in the company which made it blue oceanish in a way. So the very idea is innovation. Because one thing which Charlie Munger and even Warren Buffett would say in a good service or a product or business is what's called air. You need to have high margins in order to be able to reinvest and grow and help your customer. That's number one. The second one is we really don't want to compete in a red ocean with everyone else. That's because most likely you will fail, not because of lack of margins, but because it's just not sustainable long term. So Blue Ocean, by definition, is coming up with completely out of the box methods and techniques and ways of doing things to the extent like we're pioneering the industry. So this has been a very important concept. Instead of reverse engineering, we put a lot of money and effort and blood and sweat and tears into research and development, which means we want to, in order to get there, we know we have to fail. So we have teams and people within the company that are constantly testing concepts and ideas, even the craziest ones. Because we know once we find something and we apply it for our partners' clients, the returns will be asymmetric. Because by the time competitors will figure it out, we already have the next one. And that is pioneering. And that's how every single breakthrough in human history has been a blue ocean breakthrough, to be honest. Except now it's the company's policy. By definition, we don't want to compete in a red ocean. Unless we have a new concept on how to do it, how to enter the market, and it's going to be different, we're not going to do it full stop.

Brand As A Trust Asset

Joeri Billast 12:22

Hello, that's now. One of the ideas I explore in the book is that AI is making competence abundant while trust is becoming scarce.

Alex Drew 12:34

Yeah.

Joeri Billast 12:35

Do you see that happening also in SEO and in your other online business as well?

Alex Drew 12:41

To be honest, as of recently, we started to have consensus with my CFO in regards to why do we spend so much on brand building? Because brand building takes time and it's not always easy to monetize the efforts of brand building. But when you start solidifying your brand, what happens is you generate trust out of nowhere. I have someone joining us as chief revenue officer, and they looked at the business, they look at the balance sheet, they look at the numbers, they look at the PL, they look at the entire picture, and they said, leads are coming from everywhere. Where are leads coming from? And I'm like, it's the brand. It's the awareness. Well, this beyond besides, you know, all the marketing that we do, it's just the overall awareness of brand is actually a non-tangible asset in the balance sheet. So for instance, McDonald's brand, I think, is worth like something $20 billion. Just the Golden Gates. Coca-Cola is worth, I think, tens of billions of dollars as well. And they reached that level. Now, Otis is obviously not worth that much by far, but it's still worth something. It's recognizable within the digital marketing, SEO, SNG market, and you know, communities. So, which means that you can literally put something next to the brand and all of a sudden it will be recognized. If you work hard and have this paranoia mindset towards protecting the brand and the reputation, it signals what you just said, trust. And that is the most important thing. One of the reasons gentlemen like Gary Vee and all these people that talk about marketing and sales, they put so much emphasis on personal brand is because it's easier to trust someone than something, that something being a brand. But I think if you're doing all the things right, I think people trust more Coca-Cola or McDonald's than the CEO of Coca-Cola or McDonald's. Most people don't even know who the CEO is. So we chose that path, not necessarily because we like those brands or not, but because we think that attributing trust to a brand can result in something that we call making money now and in the future. And the future, as within the future CMO, right? The future is all about brand awareness where people recognize and you're able to harness that authority long term.

Joeri Billast 14:43

Yeah, and so for the ODIS brand, you chose deliberately, I think, to put the emphasis on the ODIS brand and not on yourself as you know, the founder, the CEO. But you you know, we both know Gary Villo mentioned him, I spoke with him too. You decided really to say, okay, I go for the company brand. That's a deliberate choice?

Alex Drew 15:03

First of all, there were phases within my business career where I'm like, what if I want to exit? Then how do I sell the company if it's me? Do I just, I don't know, rent them my name afterwards, or do I just act as I'm still in the company, or am I forced to stay as the CEO or some sort of role? No, I want to emphasize the corporate brand because I want this business to work as a conveyor belt, basically. I want the business to just work itself out and just to keep growing as of like a process of ongoing improvement. It shouldn't depend on me. So that was the original idea. Then I completely gave up on the idea of exiting the business and like, let's build an empire. Sort of like being very influenced by Richard Branson's Virgin, where he has like 300 virgin companies. And like, well, Otis is very similar to Virgin as a brand, whereas we can launch multiple business units associated with the Otis brand. We can go into multiple verticals, even physical products, and we don't have to sell. Why would you sell? You just grow, right? Plus, at some point money stops becoming so relevant. It's all about the game, it's all about the growth. Now, going back to your question about personal versus corporate brand or business. Well, I've done my attempts to start building the personal brand, but it wasn't intentional. It was like, do I honor your request for a podcast? And I'm like, it would be rude to just, you know, if you think I'm worthy of having some sort of exposure on your channel, then let me honor that. And it started just getting from there. Like there, I I don't have someone taking care of my personal brand, nor do I intend to, but I'm just gonna let it run organically. Meanwhile, the company's brand, I think, will keep emphasizing it because I think the brand is generic enough to be able to pump it to a level where it generates that trust people need when they want to make a decision. Otherwise, they have to split. At some point, before launching Odysse as a brand, I had a big network of customers and partners, a relationship sort of like within the range of 1500 active trade partners, let's call them so. And everyone was reaching out to Alex. And if something happened to Alex, then there was no business. So I said, I cannot make myself the single point of failure. So I want to build like a corporate entity, not a corporate culture, but a corporate entity that would not depend on me. I'd still run it for as long as I can, but at the core of it, it was the brand. So this was the a decision made. It doesn't work for most people, as the way I see it. Because right now, getting traction with your personal brand is far easier than with corporate. People don't trust corporate. They need to do their research, they need to do their background checks, they need to see who's running the company, what are they selling, won't they be you know stealing money from me? And that's why it's easier with the personal brand. And that's why Gary V and everyone else recommend because it's just easier. It's easier to build something on your personal brand than corporate. But if you nail the corporate, then you're printing money.

Joeri Billast 17:58

Yeah, absolutely. That's that's why you do the business. I asked the question to Gary V in 2019. I was in New York. I spoke with Gary V. I asked him personal or corporate brand. He said both, like I've been doing. I said, I have my personal brand and I'm building my business. And he asked the same question to Ryan Dice. Now he's not he was really the face of digital marketer.com.

Alex Drew 18:19

I love Ryan Dice, I'm such a big fan.

Joeri Billast 18:22

So I said to Ryan, I need to talk to you. And I spoke with him. And it's sometimes interesting how organizations like that have sometimes a problem with their marketings because I found something that said you something wrong in their marketing. Okay, that's another story. And I said to Ryan, he's also, you know, he has his personal brand and his comedy brand, but he's a bit shy. He doesn't like, you know, actually to be around people. Then he explained to me, yes, it's more the corporate brand that I'm building because I want to sell digital marketer, or I want to sell. And then he said, My friend, another well-known marketer, Frank Kern, he said, Okay, that's actually they are more or less related in some way. I think it's it's almost family. And he said to Frank, yeah, you need to do something. And he explained that to me. That's really interesting to see how these top-level marketers also, you know, have these kind of questions and these discussions. Yeah, it makes sense. For me, it's like the personal brand makes the relationships and will create the awareness and will then send people to the company brands where you actually do the business.

Alex Drew 19:19

Correct.

Joeri Billast 19:20

So, and it's all based on trust. I put it also in my TEDx talk, like you need to protect trust with your brand, like you put it on the balance sheet, right? Like you protect profits.

Alex Drew 19:29

Exactly.

Joeri Billast 19:30

So

AI Search And Brand Mentions

Joeri Billast 19:31

coming back to trust and AI search is changing how people are discovering information. But what happens to concepts like authority, reputation, trust when AI becomes the first layer between users and brands?

Alex Drew 19:47

So I could probably take a moment to promote age domains again because what happens right now is all these AI companies, especially the ones that do invest in further building the model. So I'll just mention OpenAI, Anthropic, and Gemini or Google, for instance. All of them, when going through that training, they do not necessarily pay attention to a lot of semantics, means they will perceive as authority anything that is mentioned on an authority domain or website which has been around. And the beauty of it is that age domains and age websites, they have history. So they're like, all right, so this was this site or this domain has been registered in 96. Most likely I should trust it. And we're seeing it all over the place. That's why, for instance, the setup of just buying a handful of domains, deploying websites, obviously it has to be done properly, having the bisticles, the brand mansions in there, and all the top right, they will reflect inevitable. It's not the only thing that triggers it, but it works. Now, another thing is, and this is important, so age domains have taken right now the path, like the way people would do link building with age domains in 2005 or six, many years ago, like the history repeats itself with AI because it's not links right now, it's brand mentions. Yeah. But if we look at the numbers, we can see that it's still a bubble. Why? Because Google still owns the majority of the market with the search-related queries. So there isn't so much search, high-intense search traffic in the LLM models still. And I think I've just been uh on a call with a company that does legal clients and lawyers, and they said lawyers are all about AI mentioned, but the truth is they're not getting leads out of it. It's for the bragging rights. And we were jokingly talking about how a lawyer enters a bar and you know, grabs his phones and asks ChatGPT who's the best lawyer in, I don't know, New York, for instance, right? And they show it to their competitor look, ChatGPT says I'm number one. So it's for the bragging rights. It's not like people actually search for that. Well, some might, but it doesn't compare with the traffic you would get from Google. Or even from AdWords or whatever the ads, for the exact same terms. So it does work, it is necessary. Even age domains trigger it if done right, but it's not that yet. It's not there yet. Like we're still not seeing that much of a volume. I could tell you at the Otis Marketplace, we have a business unit called Otis Marketplace, which is a marketplace. We're seeing out of 50 registrations, just one says, We've discovered you through ChatGPT. Still, that is super good for us. Meaning someone actually asked, what is the best age domain marketplace online? And then ChatGPT would recommend, would say go daddy, but if you need a curated one, it's ODIS Global and a couple of other competitors. So we're still getting in, and we've been getting it, by the way, from ChatGPT since 2023 or so, since they first launched it. Because we did our marketing right. And we didn't even try to influence the LLMs. They just picked it, they trained on it.

Joeri Billast 22:48

Yeah. For me, that's all. I am, you know, I'm doing this podcast episode with you. It's I have already done more than 300. There is a lot of content out there also on my blog. It's ranked in AI, it's ranked on Google. And so I had people reaching out to me that put on Google, like when my brand was now it's the future CMO, but it was the Web3 CMO. And someone said who is the best Web3 CMO? And my name was on top. Well, someone asked, I need a fractional CMO in Europe, and my name was there because of the content, all of that around. You mentioned age domains, and it's really interesting because I'm also wondering what happens because an age domain, by definition, has history attached to them. But how do you distinguish valuable history from dangerous history?

Alex Drew 23:37

Well, that used to be the most time-consuming thing to do when assessing or doing background checks or spam checking these age domains. The easiest way is just look at the backlink profile within any big data SEO tool like HRFs, SEMrush, Majestic, one of those tools. And is it legit? Is it the domain of a former corporation or any organization for that matter? Like is it legit? Does those links look like legit? You obviously want links from authority websites. But the second one, most common one, is just go to archive.org and just look at the snapshot, what has been on the domain for the past since the very beginning. That used to take a lot of time. Now we have AI agents that check this history and we're very strict if the website has somehow been part of some sort of defacing, let's say, mass attack three years ago. Most likely Google still remembers that, so it will not pass our due diligence filters. So we want to make sure if somebody buys a domain, they actually buy domains that have good reputation. Just like personal brand reputation, corporate reputation, you will not get the exact same results for the domain that had been abused in the past. So this is very important.

Scaling With Events Mentors Alliances

Joeri Billast 24:44

Yeah. You mentioned already, yeah, that all this started as a marketplace, but today it is involved in a much broader ecosystem. What was the thinking behind expanding into podcasts, into events, mentors, alliances, and community building?

Alex Drew 25:04

Well, first of all, you can't just scale vertically within a market because there's limits to it. So for instance, if you want to be the number one age domain platform or seller online, there is still limits to it. You can't like sell infinite amount of age domains. Most important, you can't really create them from scratch. You depend on what the aftermarket gives you. The biggest player in the aftermarket is GoDaddy. So you depend on GoDaddy, you depend on other players, and you depend on people like you who may have had startups 10 years ago deployed on some domains' websites and no longer need them, you can sell them through us. By the way, if any of your listeners have inventory that falls into the category of age domains or websites and they're just eating their renewal fees, they can go to Otis and try to sell those through us. So that's a win-win, because most likely you've been paying renewal fees for five years and you know you won't be doing anything with that startup domain. The second thing, we realized that was finite to some extent, and you can't scale it the company to $1 billion just selling age domain. The second thing which we solved was realizing that there is an untapped blue ocean market of people who would use age domains. We had a case, a private jet company from US buying an aviation-related domain to us. Three of our redirecting it to an aviation-related page on their website and just skyrocketing traffic. And we realized sky is the limit, but you're talking about decision makers. They can't be doing SEO, they can't be doing all these redirects, they can't be buying domains. They have other things to do. And that's when we went into the agency model, doing it for them. So done for use services. And then we're realizing that it's all about networking and such. We decided to launch the podcast. We've started doing events, we've launched the mentors program, which is people we find really awesome within our network and community, and we want to promote them. And through them, we're basically expanding the network. Now, there are many benefits to all this program. So mentors involve personal brands, alliance is more about corporate brands. For instance, you could become a member of ODIS Alliance. Now, when somebody needs a fractional CMO, like you know, you go to speak to URI. That's how it works. So it it doesn't cost anything, it's just at the level of network building and concept. Now, as of recently, we're going into LLM marketing because that's a hot thing. And we have plenty of other things which are planned to be launched next to the ODIS brand. I'll admit it, the main influence has been Richard Branson and Virgin. You go to Virgin.com and click on our companies, they have hundreds. Not all of them are profitable, not all of them are unicorns, but it's a very scalable and lucrative model of scaling a holding company horizontally. So I think that has been the main influence. And obviously, there are constraints and tricks associated with that. The hardest one being finding the right person who's gonna lead these units because you can't do it alone. Alex Drew cannot manage 10 companies, 15 companies, it's just impossible.

Joeri Billast 27:55

Yeah, that's another challenge. Actually, what's interesting, or maybe good for my listeners to know, my first book was for solopreneurs at a 5K challenge. The virgin example was one of the big examples in there as a brand that people recognize from far. You just know, you know, that it is virgin when you see it. So, yes, totally agree with you on that. Now, in a world where AI can provide the answers instantly, so what role do you then see for these mentors you just mentioned? Trusted networks, communities, what role is it still for them?

Alex Drew 28:33

Okay, so I'll make another confession here. We launched mentors two years ago, and the concept was we want to sort of like build a framework for building and strengthening and nurturing our network, but at the same time, we want to find a way to monetize it. So, for instance, we'd invite someone like you because we know you're wealthy and you know your stuff, and then we'd like how much do you want to pay per hour? So let's say $500 an hour. And then we would resell those consulting calls to members of our marketplace within the network, and it went pretty good up until I didn't really like the model. And I thought it should be more around mentors helping each other, sort of like creating synergy and opportunity, not just selling $500 call. It wasn't that impactful as I wanted it to be. And then we slightly let the program be, and we relaunched it this year with a different aim in mind. But relaunching it this year was to somehow mitigate the risks imposed by AI. And this has been another thing that I caught from Gary V. He says, I'm very bullish of offline events where you're literally being asked to put your phone away and get into a room with other awesome people. And by the way, on the boat, we had a couple of mentors. Next week we're going to Manchester, there's going to be an SEO event, but we're doing a private entrepreneurs' dinner where it's going to be mostly mentors from within the community, like local and not just local. So for me, getting awesome people into a room stands a very high chance of creating opportunities far beyond anything. So I'm mentors is meant to sort of like balance whatever AI is bringing and the networking and the synergy. And now with all these quantum physics discoveries showing that our brain is actually not just generating thoughts, it's actually catching thoughts with a Wi-Fi antenna or something. It has been proven this podcast done in real life and in real person would have been a totally different vibe. So we want to catch those vibes with the mentors program. Regardless if it's AI or robotics and everything is online and you have the chance to ask any question and get an instant reply, nothing compares with one-on-one networking. Nothing compares with sharing your thoughts in a panel, on a boat. I think it's just a totally different experience. And by the way, even if you look at the history of our company, all the meaningful impacts that reflected on growth was a result of someone sometimes somewhere showing up and doing some sort of deal, whether it's getting them on the team and them delivering some sort of results, or if we're talking about prospects and clients meeting somewhere. I've never had exponential growth from just online advertising. It does pay the bill, it generates growth, but when you nail someone and something like it's a very extreme world. It doesn't come from mediocre advertising. It has to be some and that is the bet with mentors.

Joeri Billast 31:35

Yeah. Well, I love what you said about recording podcasts in real life. I've done a couple at one at the NFC summit. I've done a few in Sintra where I live in Portugal, a walk and talk. Like, you know, you walk, and people see on video, they see something happening, they see tourists, they see their beautiful images, and while you are having this conversation, and it creates a different vibe, and it's also networking, a bit like we are doing right now. He met in real life, and now we are here on the podcast. And we will see maybe Alex, there will be an opportunity on another event real life to do it in real life. This is what I'm doing here, what I did here in April and in November, my synthesis synergies with Reed. It's actually about that. Putting people together, it's about them connecting with each other, masterminding into marketing. Last time there are people from all over the world and making this beautiful synergy together.

Where To Find Alex And ODIS

Joeri Billast 32:33

Now, the time of Blue speaking to you, thanks so much for sharing everything. You mentioned already, Alex, about the age domains and so on. But if people are not driven by everything you said, would you like me to send them?

Alex Drew 32:45

Well, our official website is ODIS.global. And from there you can go to every business unit that we have, all the Otis companies, and basically if you want to sell your domains or assets, you can go to Otis sell your domains. If you want to check the marketplace, it's the marketplace. If you're an iGaming high-level affiliate operator, we have iGaming, reach out to Nicola, who's leading iGaming. If you want to reach out to Aneta, it's the Otis podcast, so you'll find a way to reach out. If you want to reach out personally to me, my username across all social media platforms is Alex Otis because it's just easier to find. So both LinkedIn and Sanji, you'll find me. I usually tend to get back to everyone relatively fast, despite of how busy things are. It's because you never know, right? You never know. You cannot just play the game of ignoring someone.

Joeri Billast 33:31

Yeah. But you mentioned that you are in online business already so long, and you have been doing that all your business life. And then it's all about connecting. Yeah, I totally get that. I'm also connecting with everyone. I'm also available on these different channels. So thanks, Alex. As my listeners know there are always show notes, so your links will be put in there or anything else that people want to know. You can always share it with me or put it in the show notes. Um, thanks so much, Alex. It's a real pleasure to have you on the show.

Alex Drew 34:00

Thanks for having me here. It's been a magnificent podcast.

Joeri Billast 34:04

Guys, what an amazing episode. I am sure that this episode is useful for people around you, your neighbor that maybe has some domains, entrepreneur friends, people in your network, other marketers, people in iGaming. Be sure to share this episode with them. If you're not yet following the show, well, this is a good moment to hit the subscribe button. And if you haven't given me a review yet, if you give me these 5 stars, this will help me reach an even bigger audience, and of course, love to see you back next time. Take care. A special thanks as well to Rio, the main sponsor of Web3 CMO Stories. Support the conversations at the intersection of Web3 AI and the future of digital leadership.