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Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Web3 CMO Stories
S1 E06 Why You Should Pay Attention to TikTok for Your Business – with Nadia Ivanova
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This is the sixth episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Nadia Ivanova, CMO at Unlimint. This episode was recorded through a Zoom-call on December 8, 2021.
You find the show notes here: https://webdrie.net/s1-e06-why-you-should-pay-attention-to-tiktok-for-your-business-with-nadia-ivanova/
Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Happy listening!
– Joeri
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📘 Read The Future CMO: Amazon
👥 Join the Future CMO Community
🌿 Explore Sintra Synergies Retreat
💼 Connect on LinkedIn
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It was very nice to record a podcast with Nadia Ivanova . We talked about starting a TikTok, the challenges she experiences, who and where she is and much more.
KEY HIGHLIGHTS
[00:15] How are you?
[01:06] Where are you located?
[02:45] Where were you born?
[03:38] What is the sector that you're in at the moment?
[05:17] What are the challenges that you or your company have at the moment?
[10:19] What channels are you most active on?
[11:35] About starting TikTok.
[15:26] How can they connect with you?
NOTABLE QUOTES
· If you do something different than the others, then it's always more difficult.
RESOURCES
Mentioned Books
CONNECT
· LinkedIn: https://cy.linkedin.com/in/nadia-ivanova
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