Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Web3 CMO Stories
S1 E07 How Does Olivia Keeps her Self-Confidence – with Olivia Karlsson
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My guest for this episode is Olivia Karlsson, CMO and Co-Founder at Swiftly.
This episode was recorded through a Zoom-call on January 19, 2022.
You find the show notes here: https://webdrie.net/s1-e07-how-does-olivia-keeps-her-self-confidence-with-olivia-karlsson/
Together with podcast I am launching a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Happy listening!
– Joeri
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In this podcast, we find out who Olivia Karlsson is. She also tells us about the challenges she is currently having. Later, she also tells us how she maintains her self-confidence.
KEY HIGHLIGHTS
[00:10] How are you today?
[00:50] Tell us a bit about yourself and about your company.
[02:50] What are the challenges that you have at the moment?
[05:50] How do you maintain your self confidence ?
[12:44] Are you looking at social media?
[16:35] Do you have a preference for certain social media for yourself or for your business?
[20:35] Is there a kind of tool, tactic or campaign that you did, and you want to tell something about ?
NOTABLE QUOTES
· It's actually really healthy sometimes to ask a lot of questions and just be honest with yourself that you don't know everything.
· You don't know what other people think. It's often in your own head that you're thinking of stuff, thoughts and scenarios that are not even there.
· So, for me, social media felt like an escape to the world.
RESOURCES
Mentioned Books
· The 5K Challenge for Solopreneurs
CONNECT
· LinkedIn: https://se.linkedin.com/in/olivia-karlsson?trk=public_profile_browsemap
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