Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Web3 CMO Stories
S1 E09 Why You Should Work with Different Influencer Platforms – with My Nguyen
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My guest for this episode is My Hoang Nguyen, Head of Influencer Marketing at ELSA, Corp (Top 5 A.I English learning speech assistant app).
This episode was recorded through a Zoom-call on February 15, 2022.
You find the show notes here: https://webdrie.net/s1-e09-why-you-should-work-with-different-influencer-platforms-with-my-nguyen/
Together with podcast I am launching a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Apply for the CMO💯club here: joeri.link/cmo100club
Happy listening!
– Joeri
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The conversation with My Nguyen was very informative. She talked a lot about influencer marketing and also gave a lot of tips.
KEY HIGHLIGHTS
[00:13] Who are you and what are you doing in life?
[03:08] When did you join Elsa?
[04:30] Is there a kind of challenge that you had to overcome for your company in the in the past years?
[10:23] Which social media channels are you active on?
[14:58] The definition of a nano influencer.
[17:50] Do you also combine it with for instance, ads on social media or other stuff?
[19:00] How do you connect with those people?
[20:43] Is there anything that you could share about a certain campaign that worked well, or about a tool that you're using?
[25:22] How can people connect with you?
NOTABLE QUOTES
· The more I do influencer marketing now the more I see different platforms have different purposes.
· TikTok is a platform to raise awareness, it's not a platform to generate sales.
· If a company wants to start with influencer marketing, they should test on different categories of influencers.
RESOURCES
Mentioned Website
CONNECT
· LinkedIn:https://www.linkedin.com/in/mynguyen212/?original_referer=https%3A%2F%2Fwww.google.com%2F
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