This is the ninth episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is My Hoang Nguyen, Head of Influencer Marketing at ELSA, Corp (Top 5 A.I English learning speech assistant app). This episode was recorded through a Zoom-call on February 15, 2022.
Together with podcast I am launching a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Apply for the CMO💯club here: joeri.link/cmo100club
[00:15] What are you doing in life?
[00:13] Who are you? And what are you doing in life?
[03:08] When did you join Elsa?
[04:30] Is there a kind of challenge that you can share that you had to overcome for your company in the in the past years?
[10:23] Which social media channels are you active on?
[14:58] The definition of a nano influencer.
[17:50] Do you also combine it with for instance, ads on social media or other stuff?
[19:00] How do you connect with those people?
[20:43] Is there anything that you could share about a certain campaign that worked well, or about a tool or tool that you're using?
[25:22] How can they connect with you?
· The more I'm do influencer marketing now the more I see different platforms have different purpose.
· TikTok is a platform to raise awareness it's not a platform to generate sales.
· If a company wants to start with influencer marketing, they should test on different categories of influencers.