This is the 15th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
My guest for this episode is Vahag Karayan, co-founder and CEO/CMO of BrandLens Inc, a revolutionary User-Generated SaaS video startup for agencies and brands. This episode was recorded through a StreamYard call on April 14, 2022.
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Vahag Karayan is a seasoned Business Executive, Angel Investor and Entrepreneur.
He has gone from NASA Engineer to leading large organizations in entertainment, medical device and defense (DARPA). His breadth of knowledge, cross-industry and disciplinary expertise are unparalleled.
Currently, he is the co-founder and the CEO/CMO of BrandLens Inc, a revolutionary User-Generated SaaS video startup for agencies and brands.
As a lifelong learner, Vahag has a passion for the human brain & behavior, economics and technology.
He holds an MBA, a master's degree in Computer Science and a bachelor's degree in Electrical Engineering. All from UCLA.
[01:43] Tell us where are you from? What is your background?
[03:36] How did you begin with this company?
[05:45] If somebody asked you what this brand lens is, how would you explain them?
[09:42] If there was one thing that you would say that you stand out with your product comparing to other things or other tools on the market, what would you say?
[11:03] Is there something like a tool or a tactic or a campaign, something that works for you guys that you use to find those people, to create brand awareness?
[15:50] Do you think that you will also collaborate with Twitter in the future with just bike advice at this moment?
[17:06] Is LinkedIn in general the channel that you yourself are the most active one?
[21:50] How can they connect with you?
· I'm a more like you mentioned as a career learner, and a generalist. I love learning about as many things as possible.
· I see social media; any social media channel is a living breathing animal. If you don't feed that animal, if you don't feed that animal good food, if you don't care, if you don't listen to that animal, if you don't engage with that animal, it's not going to grow or be your friend it is not going to grow and give you fruit, it's, just not going to add value for you.
· LinkedIn: https://www.linkedin.com/in/vahag
· Email: firstname.lastname@example.org