Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Web3 CMO Stories
S1 E15 Why Vahag Sees Social Media with as a Living, Breathing animal – with Vahag Karayan
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This is the 15th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
My guest for this episode is Vahag Karayan, co-founder and CEO/CMO of BrandLens Inc, a revolutionary User-Generated SaaS video startup for agencies and brands.
This episode was recorded through a StreamYard call on April 14, 2022.
You find the show notes here: https://webdrie.net/s1-e15-why-vahag-sees-social-media-with-as-a-living-breathing-animal-with-vahag-karayan/
Did you already about my CMO💯club, a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Apply for the CMO💯club here: joeri.link/cmo100club
Happy listening!
– Joeri
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Vahag Karayan is a seasoned Business Executive, Angel Investor and Entrepreneur.
He has gone from NASA Engineer to leading large organizations in entertainment, medical device and defense (DARPA). His breadth of knowledge, cross-industry and disciplinary expertise are unparalleled.
Currently, he is the co-founder and the CEO/CMO of BrandLens Inc, a revolutionary User-Generated SaaS video startup for agencies and brands.
As a lifelong learner, Vahag has a passion for the human brain & behavior, economics and technology.
He holds an MBA, a master's degree in Computer Science and a bachelor's degree in Electrical Engineering. All from UCLA.
KEY HIGHLIGHTS
[01:43] Where are you from? What is your background?
[03:36] How did you start your company?
[05:45] If somebody asked you what BrandLens is, how would you explain it to them?
[09:42] If there was one thing that you could say that will make your product stand out comparing to others, what would it be?
[11:03] Is there something like a tool, tactic or a campaign that you use to find those people, to create brand awareness?
[15:50] Do you think that you will also collaborate with Twitter in the future?
[17:06] Is LinkedIn the channel that you yourself are the most active on?
[21:50] How can people connect with you?
NOTABLE QUOTES
· I'm a more like you mentioned a career learner, and a generalist. I love learning about as many things as possible.
· I see any social media channel as a living breathing animal. If you don't feed that animal good food, if you don't care, if you don't listen to that animal, if you don't engage with that animal, it's not going to grow or be your friend it is not going to grow and give you fruit, it's, just not going to add value for you.
RESOURCES
Mentioned Books
Websites
CONNECT
· LinkedIn: https://www.linkedin.com/in/vahag
· Email: vahag@brandlens.io
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