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Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq, Chris Do, Gary Vaynerchuk (Gary Vee).
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024) and RYO (2025).
Web3 CMO Stories
S1 E20 Why People are Increasingly Using Tiktok – Mathieu Mireault
This is the 20th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Mathieu Mireault. He is the Co-founder and CMO at Dermadry Laboratories Inc. He is a master in marketing and a passionate healthcare entrepreneur.
His company has been nominated as the most innovative company in Quebec in 2021 and the best start-up of the city in 2020. He's written in numerous publications such as the Huff Post.
Mathieu and his team have been changing the way people look at and treat excessive sweating.
This episode was recorded through a StreamYard call on May 11 2022.
You find the show notes here: https://webdrie.net/s1-e20-why-people-are-increasingly-using-tiktok-mathieu-mireault/
Did you already about our CMO💯Club, a brand new CMO Community?
Get your invite via this link: https://joeri.link/cmo100club
Do not hesitate, because it is free.
Happy listening!
– Joeri
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