CMO Stories

Meet Mathieu Mireault, Co-founder and CMO at Dermadry Laboratories Inc.

May 25, 2022 Joeri Billast Season 1 Episode 20
CMO Stories
Meet Mathieu Mireault, Co-founder and CMO at Dermadry Laboratories Inc.
Show Notes Transcript Chapter Markers

This  is the 20th episode of the CMO Stories podcast: conversations with Marketing Leaders  from all over the world about their challenges, tools and tactics.

Today's guest is Mathieu Mireault. He is the Co-founder and CMO at Dermadry Laboratories Inc. He is a master in marketing and a passionate healthcare entrepreneur.

His company has been nominated as the most innovative company in Quebec in 2021 and the best start-up of the city in 2020. He's written in numerous publications such as the Huff Post.
Mathieu and his team have been changing the way people look at and treat excessive sweating.

This episode was recorded through a StreamYard call on May 11 2022.

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Happy listening!
– Joeri


Mathieu Mireault tells in this podcast how his friend who has hyperhidrosis had designed a solution that together they had released into the market in 3 years. We get to know him better in this podcast and find out more about his story. He also tells us about how he went viral on TikTok.


KEY HIGHLIGHTS

[00:29] How are you?

[01:49] What is your business about and why did you start that business?

[03:44] Where did you start?  

[07:14 What would have been the biggest challenge that you needed to overcome?

[10:45] What would have been the decision that you guys have made that had had the biggest impact in the last few years?

[12:42] Are you using social media?

[17:32] How many videos did you have on TikTok before you hit the viral video?

[19:22] Are you active on LinkedIn or on Instagram or other platforms?

[21:03] What are your goals?

[22:17] How can they connect with you?

NOTABLE QUOTES

·        The only thing that's scary with TikTok, it's not something that you could control that much. The person who cracks TikTok’s algorithm will be a multi-millionaire for sure.

·        I used to be very, very active in my life when I was younger, but then as soon as I started the business, my whole focus was on the business.

·        I always try to redirect it to the business because that is really my main objective.

RESOURCES

Website:  https://dermadry.com/

CONNECT

·        Website: https://dermadry.com/

·        TikTok: Dermadry

 


How are you?
What is your business about and why did you start that business?
Where did you start?
What would have been the biggest challenge that you needed to overcome?
What would have been the decision that you guys have made that had had the biggest impact in the last few years?
Are you using social media?
How many videos did you have on TikTok before you hit the viral video?
Are you active on LinkedIn or on Instagram or other platforms?
What are your goals?
How can they connect with you?