This is the 22th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Daniel Hafner, Company Owner at Dapper Mobile Apps. Dan started out building apps with zero ability to write a single line of code, yet somehow figured out how to build an entire app development business! He works with high-level coaches, content creators and entrepreneurs to put their idea into a tangible, sleek and scalable app model.
This episode was recorded through a StreamYard call on May 19, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your invite via this link: https://joeri.link/cmo100club
Do not hesitate, because it is free.
KEY HIGHLIGHTS
[01:28] Is the app development business still a growing business?
[03:33] What is your business model?
[06:00] What are the differences and why would people prefer an app instead of a mobile website?
[10:23] Why would people have their own app? Do they get an ROI?
[14:20] How do they use the app? Is it to get clients? Or does it support their main business?
[17:40] How do you manage everything?
[18:35] What is the thing that you liked the most about your business?
[22:40] Do you have standard analytics standard KPIs that you have in your apps? Is there something else that that you measure?
[27:00] Do you spend time on social media for your business and if yes, via which channel?
NOTABLE QUOTES
“A website is almost a passive means of communication.”
“Social media is literally the most powerful free marketing tool that has ever existed.”
RESOURCES
Mobile Domination Podcast
CONNECT
LinkedIn: https://www.linkedin.com/in/dan-hafner-35066a39/