This is the 24th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Dasha Kichuk, CEO & Co-Founder of Effa Toothbrush. They are creating amazing sustainable products, aiming to replace disposable plastics around the World.
For the past 10 years, Dasha has been working as a project manager in different huge international companies, but she has always felt that she didn't fit there.
So she and her husband launched their own company, where they create fantastic products and make this world a better place.
This episode was recorded through a StreamYard call on June 14, 2022.
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[00:45] Who are you and what does your company do?
[02:40] You're unique with this product in the world, aren't you?
[03:17] Where can people find your products?
[04:04] What are you doing to overcome the challenges that you have now?
[06:17] How big is your team? And where are they located?
[07:00] How do you organize your work?
[07:58] How do you manage the challenges of working and being a mom at the same time?
[09:27] How do you do your promotion? How do people know about the existence of your product? And what are the other things that you are doing?
[12:24] Are you also doing actions of the campaign on social media to approach possible investors, clients, and partners?
[18:33] Is there a campaign that you did or a tool that you're using that worked well for you and that you can share with other entrepreneurs and marketers?
[21:05] Do you have a measurable goal or something that you want to reach in the coming years? Are there new products that you're going to develop?
[24:35] What would be the best channel to connect with you?
“Things are happening day to day. Sometimes it can be that you are afraid to wake up because you don't know what else will happen.”
“If you're looking at this situation from the outside, it can seem really hard. But when you are inside of the situation, you just have to stick with it.”
“Part of our mission to the world is to make eco-friendly products beautiful and trendy so they will get people's attention and people will buy them more and that's how we can impact our planet.”
“Even when horrible things are happening, still, you have to chase your dream.”
The 5k Challenge for Solopreneurs