Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Web3 CMO Stories
S1 E24 How to Deal with Challenges at Work and in Life at the Same Time – with Dasha Kichuk
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Today's guest is Dasha Kichuk, CEO & Co-Founder of Effa Toothbrush. They are creating amazing sustainable products, aiming to replace disposable plastics around the World.
For the past 10 years, Dasha has been working as a project manager in different huge international companies, but she has always felt that she didn't fit there.
So she and her husband launched their own company, where they create fantastic products and make this world a better place.
This episode was recorded through a StreamYard call on June 14, 2022.
You find the show notes here: https://webdrie.net/s1-e24-how-to-deal-with-challenges-at-work-and-in-life-at-the-same-time-with-dasha-kichuk/
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your invite via this link: https://joeri.link/cmo100club
Do not hesitate, because it is free.
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KEY HIGHLIGHTS
[00:45] Who are you and what does your company do?
[02:40] You're unique with this product in the world, aren't you?
[03:17] Where can people find your products?
[04:04] What are you doing to overcome the challenges that you have now?
[06:17] How big is your team? And where are they located?
[07:00] How do you organize your work?
[07:58] How do you manage the challenges of working and being a mom at the same time?
[09:27] How do you do your promotion? How do people know about the existence of your product? And what are the other things that you are doing?
[12:24] Are you also doing actions of the campaign on social media to approach possible investors, clients, and partners?
[18:33] Is there a campaign that you did or a tool that you're using that worked well for you and that you can share with other entrepreneurs and marketers?
[21:05] Do you have a measurable goal or something that you want to reach in the coming years? Are there new products that you're going to develop?
[24:35] What would be the best channel to connect with you?
NOTABLE QUOTES
“Things are happening day to day. Sometimes it can be that you are afraid to wake up because you don't know what else will happen.”
“If you're looking at this situation from the outside, it can seem really hard. But when you are inside of the situation, you just have to stick with it.”
“Part of our mission to the world is to make eco-friendly products beautiful and trendy so they will get people's attention and people will buy them more and that's how we can impact our planet.”
“Even when horrible things are happening, still, you have to chase your dream.”
RESOURCES
The 5k Challenge for Solopreneurs
CONNECT
Instagram: https://www.instagram.com/dashushunia/
LinkedIn: https://www.linkedin.com/in/dasha-kichuk/
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