Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Web3 CMO Stories
S1 E25 What is the Power of Social Accountability – with William Glass
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Today's guest is William Glass, CEO & Co-Founder of Ostrich and host of the Silicon Alley Podcast. His mission is to improve global financial well-being. Ostrich’s mobile app addresses financial literacy deficits by creating game-like social community and accountability around money. The key is tackling the emotional side of money and creating strong money habits.
Prior to starting Ostrich, William worked at an AI Market research company in New York City. Additionally, William led sales teams at Gartner Research where they worked with the leadership teams of tech startups from pre-revenue to $250M in revenue.
This episode was recorded through a StreamYard call on June 16, 2022.
You find the show notes here: https://webdrie.net/s1-e25-what-is-the-power-of-social-accountability-with-william-glass/
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KEY HIGHLIGHTS
[01:37] What is your business about and how did it all start?
[03:21] Are you working alone? Or are you working with some other people on the app? How did you build it?
[06:43] What was the reason to go to the app instead of continuing using Facebook groups? What was the advantage of having an app?
[08:50] How do people know about your existence?
[10:38] What are questions or insecurities that people struggle with now?
[12:00] In your opinion, what would be the biggest money mistake that people can make?
[13:39] How do you see financial accountability?
[16:04] What does your app do that makes it easier for people to talk about it?
[17:30] Do you have accountability partners in the app or are there different people in the same group? How does it work?
[18:35] What is the type of content that you are posting on TikTok Tok to reach your audience?
[20:14] When did you start with this app? And when did you develop your company?
[20:40] What will the next year bring for you? Do you have a vision that you want to go as markets evolve?
[22:43] What is the best social media channel or the best place to connect with you?
NOTABLE QUOTES
"You need to have a good strong financial foundation and time is the biggest asset that you have. I'd say the biggest thing is just not paying attention early enough."
"You can almost double your chance of achieving your goal by a regular weekly check in and by accountability."
RESOURCES
American Psychology Association
CONNECT
Instagram: https://www.instagram.com/willyg_iii/
LinkedIn: https://www.linkedin.com/in/williampglass3/
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