CMO Stories

29. Rethinking Lead Generation with Tom Shapiro

July 27, 2022 Joeri Billast Season 1 Episode 29
CMO Stories
29. Rethinking Lead Generation with Tom Shapiro
Show Notes Chapter Markers

This is the 29th episode of the CMO Stories podcast: conversations with Marketing Leaders  from all over the world about their challenges, tools and tactics.

Today's guest is Tom Shapiro. He is CEO of Stratabeat, a B2B marketing agency. Services include SEO, content development, content marketing, web design, and account-based marketing (ABM).

Tom's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and MediaPost. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.

This episode was recorded through a StreamYard call on July 13, 2022.

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Who is Tom Shapiro?
What is your book about?
Do you give tips for people to boost creativity? What are exactly the chapters in your book?
Do you also use SEO strategies for your clients?
Are you repurposing all the blogs in different channels?
What are you doing with the old website? Are you still using that? Or are you just deleting data?
When did you know that you're going to bypass? Is it also mentioned in your book?
Where can people find your book if they want to buy it?