CMO Stories

29. Rethinking Lead Generation with Tom Shapiro

July 27, 2022 Joeri Billast Season 1 Episode 29
CMO Stories
29. Rethinking Lead Generation with Tom Shapiro
Show Notes

This is the 29th episode of the CMO Stories podcast: conversations with Marketing Leaders  from all over the world about their challenges, tools and tactics.

Today's guest is Tom Shapiro. He is CEO of Stratabeat, a B2B marketing agency. Services include SEO, content development, content marketing, web design, and account-based marketing (ABM).

Tom's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and MediaPost. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.

This episode was recorded through a StreamYard call on July 13, 2022.

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