Web3 CMO Stories
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.
Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.
You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.
Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreat (Sep ’25)
Web3 CMO Stories
S1 E31 Why Writing a Business Book is Easier Than You Think – with Mike Ulmer
Today's guest is Mike Ulmer. While he specializes in helping business people write their books, he has written 13 books with a total of nearly $1 million in total sales revenue.
His latest book (March, 2022) is Show and Tell Writing: A Great Short Business Book About How To Write A Great Short Business Book.
This episode was recorded through a StreamYard call on July 14, 2022.
You find the show notes here: https://webdrie.net/s1-e31-why-writing-a-business-book-is-easier-than-you-think-with-mike-ulmer/
Here is the link to Joeri's own book, which was launched on Amazon very recently: https://www.amazon.com/dp/B0B8BXR7NF
.png)