Web3 CMO Stories

S1 E32 How Fractional CMOs Can Help You with a Solid Marketing Strategy – with Avi Kumar

August 17, 2022 Joeri Billast & Avi Kumar Season 1
Web3 CMO Stories
S1 E32 How Fractional CMOs Can Help You with a Solid Marketing Strategy – with Avi Kumar
Show Notes Chapter Markers

Today's guest is Avi Kumar. He is the founder and CEO of KUWARE, Inc, a marketing and advertising agency based in Austin, TX. KUWARE’s primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service. Recently Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses. 

Avi has spoken at the prestigious Traffic & Conversions Summit alongside such speakers as Martha Stewart, Marie Forleo, Chip Wilson, and Snoop Dogg! His diverse educational and business background gives him a truly unique insight into the finer nuances of both the business and technological aspects of online business. 

This episode was recorded through a StreamYard call on July 18, 2022.
You find the show notes here: https://webdrie.net/s1-e32-how-fractional-cmos-can-help-you-with-a-solid-marketing-strategy-with-avi-kumar/

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Who is Avi Kumar?
In other cases there are ones who work with an external agency but they don't have the knowledge to select a partner and they want somebody in between and then a fractional CMO would also help right?
For which kind of companies in which cases would it be a good idea to outsource marketing?
What are the types of tech stack or systems that you're using or that an agency should use?
What are you doing to keep up with the latest trends and the latest insight and so on?
How do you see Tiktok evolve? And why do you think that Tiktok is a good channel for businesses?
Who are the people following you? Why are they engaging with your content?
Do you have any tips about how to measure and how to improve conversion rates?