Web3 CMO Stories

S1 E35 How to make Crypto Accessible to the Masses – with Carl Hallam

September 07, 2022 Joeri Billast & Carl Hallam Season 1
Web3 CMO Stories
S1 E35 How to make Crypto Accessible to the Masses – with Carl Hallam
Show Notes Chapter Markers

Today's guest is Carl Hallam. He is the CMO at Kriptomat, an online platform that enables people globally to quickly, safely and easily buy, sell and store digital currencies in the local language and with local support.

I have met Carl in our CMO💯Club on Discord. This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together. Get your free invite via this link: https://joeri.link/cmo100club

This episode was recorded through a StreamYard call on July 26, 2022.

You find the show notes here: https://webdrie.net/how-to-make-crypto-accessible-to-the-masses-with-carl-hallam/

Who is Carl Hallam?
What's your background and what's your role in Kriptomat?
What are the challenges that you meet?
Is that also what you're seeing in the market? And is that something that you want to solve with the Kriptomat?
What are you doing to keep up with all the evolutions that are happening?
Is your goal to be one of the leading companies in Europe?
Is there any specific or deep tool or tactic that you can share with our audience?
Do you have campaigns on social media or using social media to get your brand known and to reach your audience?
How do you see the growth of crypto for the next years?
Are you still in the growing phase? Like hiring people? Wanting to add more products to the market?
Where should people go to find out more about crypto?