CMO Stories

37. Why is Google Your New Business Card? – with Jason Barnard, the Brand SERP Guy

September 14, 2022 Joeri Billast & Jason Barnard Season 1
CMO Stories
37. Why is Google Your New Business Card? – with Jason Barnard, the Brand SERP Guy
Show Notes

Today's guest is Jason Barnard. He is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).

His backstory:  from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...

This episode was recorded through a StreamYard call on July 26, 2022.

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