Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq, Chris Do, Gary Vaynerchuk (Gary Vee).
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024) and RYO (2025).
Web3 CMO Stories
S1 E45 How to Apply the Principles and Values of Agile with Inbound Digital Sales – with Anthony Coppedge
Today's guest is Anthony Coppedge. He leads the vision for how business agility is infused in Digital Sales at IBM. He relishes the chance to sabotage mediocrity. He fuels his heart by mentoring, writing, teaching, and coaching a variety of audiences.
He started applying Agile in marketing in 2009 at a software company and has been iterating and learning for the past 10 years how to reframe the dynamic between Marketing & Sales.
This episode was recorded through a StreamYard call on August 18, 2022.
You find the show notes here: https://webdrie.net/s1-e45-how-to-apply-the-principles-and-values-of-agile-with-inbound-digital-sales-with-anthony-coppedge/
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