Web3 CMO Stories
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Web3 CMO Stories
S1 E45 How to Apply the Principles and Values of Agile with Inbound Digital Sales – with Anthony Coppedge
Today's guest is Anthony Coppedge. He leads the vision for how business agility is infused in Digital Sales at IBM. He relishes the chance to sabotage mediocrity. He fuels his heart by mentoring, writing, teaching, and coaching a variety of audiences.
He started applying Agile in marketing in 2009 at a software company and has been iterating and learning for the past 10 years how to reframe the dynamic between Marketing & Sales.
This episode was recorded through a StreamYard call on August 18, 2022.
You find the show notes here: https://webdrie.net/s1-e45-how-to-apply-the-principles-and-values-of-agile-with-inbound-digital-sales-with-anthony-coppedge/
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