CMO Stories

50. How to Unlock B2B Business Growth by Eliminating the Friction Effect – with Dean Isaacs

October 28, 2022 Joeri Billast & Dean Isaacs Season 1
CMO Stories
50. How to Unlock B2B Business Growth by Eliminating the Friction Effect – with Dean Isaacs
Show Notes Chapter Markers

Today's guest is Dean Isaacs.

When Dean launched his consulting firm in a new city where he had no contacts or network, and went from zero sales to high 6 figures in under 14 months, people started asking me how he did it.

His secret was merging marketing and sales into a simple, cohesive approach that is aligned with how my ideal clients buy. He calls this approach 'Eliminating the Friction Effect'.

Dean loves to share his practical, actionable sales, marketing and business growth ideas with us.

This episode was recorded through a StreamYard call on August 30, 2022.


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Who is Dean Isaacs?
How are you able to launch and accurately scale your business in a new city? Without a network?
What is your starting point to find a network and find those people?
Do you have a system to organize in following up with a tip that you meet?
How does the friction effect relate to what you did before with networking?
Do you have any advice and experience on how you best market high-ticket consulting or professional services?
Do you have tips on how they can stand out in a crowded market on social media?
Do you have any advice for insecure people?
What is the best piece of advice that someone else gave to you?
How can people connect with you if they want to learn more about you?