Web3 CMO Stories
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.
Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.
You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.
Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreat (Sep ’25)
Web3 CMO Stories
S1 E50 How to Unlock B2B Business Growth by Eliminating the Friction Effect – with Dean Isaacs
Today's guest is Dean Isaacs.
When Dean launched his consulting firm in a new city where he had no contacts or network, and went from zero sales to high 6 figures in under 14 months, people started asking me how he did it.
His secret was merging marketing and sales into a simple, cohesive approach that is aligned with how my ideal clients buy. He calls this approach 'Eliminating the Friction Effect'.
Dean loves to share his practical, actionable sales, marketing and business growth ideas with us.
This episode was recorded through a StreamYard call on August 30, 2022.
You find the show notes here: https://webdrie.net/how-to-unlock-b2b-business-growth-by-eliminating-the-friction-effect-with-dean-isaacs/
PS: Did you already hear about our my new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
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