Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq, Chris Do, Gary Vaynerchuk (Gary Vee).
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024) and RYO (2025).
Web3 CMO Stories
S1 E50 How to Unlock B2B Business Growth by Eliminating the Friction Effect – with Dean Isaacs
Today's guest is Dean Isaacs.
When Dean launched his consulting firm in a new city where he had no contacts or network, and went from zero sales to high 6 figures in under 14 months, people started asking me how he did it.
His secret was merging marketing and sales into a simple, cohesive approach that is aligned with how my ideal clients buy. He calls this approach 'Eliminating the Friction Effect'.
Dean loves to share his practical, actionable sales, marketing and business growth ideas with us.
This episode was recorded through a StreamYard call on August 30, 2022.
You find the show notes here: https://webdrie.net/how-to-unlock-b2b-business-growth-by-eliminating-the-friction-effect-with-dean-isaacs/
PS: Did you already hear about our my new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
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