Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Web3 CMO Stories
S1 E53 How Edward Created the First Play-to-Earn Game in Blockchain and the Biggest Blockchain Meetup in the World – with Edward Sturm
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today's guest is Edward Sturm, Co-Founder at Commit Club.
Edward has made viral videos totaling hundreds of millions of views, the first play-to-earn blockchain game while running the biggest blockchain meetup in the world, and has done search engine optimization for Fortune 100 companies. He's a self-improvement fanatic, doing cold showers and daily meditation since college. For the last four years, he has traveled the world and lived in over 30 countries.
This episode was recorded through a StreamYard call on September 15, 2022.
You find the show notes here: https://webdrie.net/how-edward-created-the-first-play-to-earn-game-in-blockchain-and-the-biggest-blockchain-meetup-in-the-world-with-edward-sturm/
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