Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Web3 CMO Stories
S2 E04 Why Many Web3 Projects Won't Survive the Next Five Years – with Anastasiia Bobeshko (at Web Summit)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Anastasiia is Head of Marketing at Yellow. She is a marketing visionary and technology enthusiast whose main passion is building global brands by creating digital acquisition strategies with the help of witty omni-channel communication.
Yellow is building the Web 3.0 Internet of Finance through groundbreaking Fintech technologies, Blockchain startup incubator seed investments, mentorship, advisory, analytics, and software solutions.
This episode was recorded outside at the Altice Arena in Lisbon during Web Summit on November 4, 2022.
You find the show notes here: https://webdrie.net/web-summit-2022-the-current-state-of-web3-where-we-are-and-whats-next-with-anastasiia-bobeshko/
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