Web3 CMO Stories

S2 E04 Why Many Web3 Projects Won't Survive the Next Five Years – with Anastasiia Bobeshko (at Web Summit)

November 25, 2022 Joeri Billast & Anastasiia Bobeshko Season 2
Web3 CMO Stories
S2 E04 Why Many Web3 Projects Won't Survive the Next Five Years – with Anastasiia Bobeshko (at Web Summit)
Show Notes Chapter Markers
Today's guest is Anastasiia Bobeshko.

Anastasiia is Head of Marketing at Yellow. She is a marketing visionary and technology enthusiast whose main passion is building global brands by creating digital acquisition strategies with the help of witty omni-channel communication.

Yellow is building the Web 3.0 Internet of Finance through groundbreaking Fintech technologies, Blockchain startup incubator seed investments, mentorship, advisory, analytics, and software solutions.

This episode was recorded outside at the Altice Arena in Lisbon during Web Summit on November 4, 2022.

You find the show notes here: https://webdrie.net/web-summit-2022-the-current-state-of-web3-where-we-are-and-whats-next-with-anastasiia-bobeshko/

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Anastasiia tells us a bit about yourself. Who are you? Where are you come from? What is your role at Yellow?
What are your thoughts on the current state of blockchain nowadays?
Tell us a bit about the challenges that you see.
Sharing thoughts about challenges.
Are you also investing in crypto? NFTs?
Are there other places where you could build community?
How much time have you spent on Twitter?
f you post it directly on Medium you get more views on the content. Is that right?
How do you see Web3 to your business? Or Web3 in general blockchain evolve in the next few years?
How would you like people to connect with you?