Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Web3 CMO Stories
S2 E16 How Building a Community and Utilizing NFTs Led to Success in the Web3 Space – with Jeff Kaufmann
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today Joeri is joined by Jeff Kaufmann.
Jeff is the founder of Parachute. It's a business that helps brands build Web3 Solutions. He's also the founder of JUMP, one of the first marketing communities focused on Web3. He publishes a weekly newsletter focused on the Web3 space. He is also a collaborator and advisor at Seed Club, a DAO that operates as a social token incubator and accelerator.
This episode was recorded through a StreamYard call on November 22, 2022.
You find the show notes here: https://webdrie.net/how-building-a-community-and-utilizing-nfts-led-to-success-in-the-web3-space--with-jeff-kaufmann/
PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
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