CMO Stories

S2 E18 Why Community is the Last Great Marketing Strategy – with Mark Schaefer

January 13, 2023 Joeri Billast & Mark Schaefer Season 2
CMO Stories
S2 E18 Why Community is the Last Great Marketing Strategy – with Mark Schaefer
Show Notes Chapter Markers

Today's guest is Mark Schaefer. We talk about his newest book: “Belonging to the Brand: Why Community is the Last Great Marketing Strategy.”

Mark is an acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books, including “KNOWN,” “Marketing Rebellion,” and “Cumulative Advantage.” His books are used as texts at more than 70 universities, can be found in more than 700 libraires, and have been translated into 15 languages.

This episode was recorded through a StreamYard call on December 22, 2022.
You find the show notes here: https://webdrie.net/why-community-is-the-last-great-marketing-strategy-with-mark-schaefer/

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Who is Mark Schaefer?
Why is the community the future of marketing?
Can you explain the difference between audience and community?
Why do you think it is hard to start to build a community?
Why do you think that most communities fail?
How can we measure the success of the community?
What are your thoughts on communities and Web3 technology?
Are there some lessons that you have learned? Things that you would have done differently?
Did the experience with being present in discord help your writing the book?
ow people can reach out to you?