CMO Stories

S2 E21 How to Utilize Web3 Technology through Social tokens and NFTs to Monetize Content and Build a Loyal Audience – with Joe Pulizzi

January 25, 2023 Joeri Billast & Joe Pulizzi Season 2
CMO Stories
S2 E21 How to Utilize Web3 Technology through Social tokens and NFTs to Monetize Content and Build a Loyal Audience – with Joe Pulizzi
Show Notes Chapter Markers

In this episode, host Joeri Billast speaks with Joe Pulizzi, an expert in the field of content marketing and the creator economy, about his background, how he got into content marketing, and how he's currently utilizing Web3 technology through social tokens and NFTs to monetize content and build a loyal audience.

This episode was recorded through a StreamYard call on December 20, 2022.
You find the show notes here:  https://webdrie.net/how-to-utilize-web3-technology-through-social-tokens-and-nfts-to-monetize-content-and-build-a-loyal-audience-with-joe-pulizzi/


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Who is Joe Pulizzi, and what is his role in the world of content marketing?
Can you share your personal journey and how you became a leading expert in content marketing?
What are the key principles and best practices one should consider when implementing a content marketing strategy?
How did you become interested in the possibilities of Web3?
What challenges do you see businesses facing as they attempt to use Web3 for content marketing and building communities?
How did you monetize your community when you first started, was it through tokens, subscriptions, or some other type of access?
What are your thoughts on how content marketing could evolve within the metaverse?
Can you offer any advice for businesses looking to adopt Web3 technology and maximize its potential for their operations?
What other trends do you predict will shape the content marketing landscape in the coming year?
How can people stay updated on your latest thoughts and insights and connect with you?