Web3 CMO Stories

S2 E25 What Inspired Seamm to Merge Fashion and Gaming – with Marina Martianova

February 08, 2023 Joeri Billast & Marina Martianova Season 2
S2 E25 What Inspired Seamm to Merge Fashion and Gaming – with Marina Martianova
Web3 CMO Stories
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Web3 CMO Stories
S2 E25 What Inspired Seamm to Merge Fashion and Gaming – with Marina Martianova
Feb 08, 2023 Season 2
Joeri Billast & Marina Martianova

Today's guest is Marina Martianova, founder and CEO of Seamm

Marina is a serial entrepreneur who launched her first successful startup at the age of 21 and grew it to an over $1M run rate with $2.5K initial investments. Now, she is the founder and CEO of Seamm, a U.S.-based startup, the first to create digital twins of real-world fashion collections for virtual worlds.

In 2016, when she was 21, she founded Candice, a foodtech startup for desserts with no added sugar. She expanded it to 80 cities with over 14,000 distribution locations  including clients like Starbucks, Metro Cash & Carry and small coffee shops in NYC like Lion’s Milk in Williamsburg. In addition to growing the run rate to over $1M, she increased revenues in the second year by 343%, in the third year by 72%, in the fourth by 253%, and exited in 2020.

In 2021, Marina founded Seamm with the mission of becoming a one-stop shop for fashion brands, gaming companies and users and bridging the gap between real-world fashion and virtual worlds, empowering users to fully express their identity in every reality. Marina has dreamt of becoming a fashion designer since she was three years old, embodying her desires by creating clothes for Barbies. Since she grew up with an older brother, they always played video games together. This is how the passion for both industries started. When she exited Candice, she started thinking of an opportunity to connect her two favorite markets into successful business and met an investor that believed in her and was ready to support her ideas.


This episode was recorded through a StreamYard call on January 17, 2023.
You find the show notes here:  https://webdrie.net/what-inspired-seamm-to-merge-fashion-and-gaming-with-marina-martianova

PS: Did you already hear about our my new W3X Mastermind



Show Notes Chapter Markers

Today's guest is Marina Martianova, founder and CEO of Seamm

Marina is a serial entrepreneur who launched her first successful startup at the age of 21 and grew it to an over $1M run rate with $2.5K initial investments. Now, she is the founder and CEO of Seamm, a U.S.-based startup, the first to create digital twins of real-world fashion collections for virtual worlds.

In 2016, when she was 21, she founded Candice, a foodtech startup for desserts with no added sugar. She expanded it to 80 cities with over 14,000 distribution locations  including clients like Starbucks, Metro Cash & Carry and small coffee shops in NYC like Lion’s Milk in Williamsburg. In addition to growing the run rate to over $1M, she increased revenues in the second year by 343%, in the third year by 72%, in the fourth by 253%, and exited in 2020.

In 2021, Marina founded Seamm with the mission of becoming a one-stop shop for fashion brands, gaming companies and users and bridging the gap between real-world fashion and virtual worlds, empowering users to fully express their identity in every reality. Marina has dreamt of becoming a fashion designer since she was three years old, embodying her desires by creating clothes for Barbies. Since she grew up with an older brother, they always played video games together. This is how the passion for both industries started. When she exited Candice, she started thinking of an opportunity to connect her two favorite markets into successful business and met an investor that believed in her and was ready to support her ideas.


This episode was recorded through a StreamYard call on January 17, 2023.
You find the show notes here:  https://webdrie.net/what-inspired-seamm-to-merge-fashion-and-gaming-with-marina-martianova

PS: Did you already hear about our my new W3X Mastermind



What is your background story?
Can you explain concept behind Seamm, and how it's different from other digital fashion platforms?
How does Seamm aid physical fashion brands in expanding their reach and establishing a virtual presence?
How does the mobile app work?
How does Seamm help fashion brands in conducting research and testing, improving their digital presence, and providing benefits?
Can you share details about any brand collaborations or partnerships?
What is your vision for impacting the fashion industry with Seamm?
How will Seamm shape the future of digital fashion?
How does Seamm ensure the authenticity of purchased items?
How does the buying and selling of digital fashion on Seamm work? Is there a marketplace available?
What can you share about Seamm's future plans for the next year or few years?
Did Seamm encounter challenges and how were they overcome?
What was the process of finding investors for Seamm, and did prior experience and network make it easier?
What advice would you give to individuals interested in starting a business, based on your experience starting two businesses?
Where can people learn more about Seamm and connect with you?