
Web3 CMO Stories
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.
Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.
You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.
Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreat (Sep ’25)
Web3 CMO Stories
S2 E35 Metaverse vs. Reality: How Web3 is Blurring the Lines – with Hope Frank and Elliott Jobe
In this episode, we dive into the world of Web3 and its potential impact on marketing. Joeri talks to Hope Frank and Elliott Jobe, the CMO and Co-Founder/CIO of Infinite Reality, a company that helps businesses understand and embrace Web3 technology. They discuss the future of the Metaverse, the importance of ownership and IP rights, and the potential of NFTs in marketing. Tune in to learn about the opportunities and challenges of Web3 marketing and how you can leverage this emerging technology for your business.
This episode was recorded through a StreamYard call on March 1, 2023.
You find the show notes here: https://webdrie.net/metaverse-vs-reality-how-web3-is-blurring-the-lines-with-hope-frank-and-elliott-jobe
PS: Did you already hear about our my new W3X Mastermind?