S2 E36 Sky Club: How Web3 Transforms Loyalty and Community Building – with Tara Fung
March 17, 2023
Joeri Billast & Tara Fung
Today's guest is Tara Fung, Co-founder and CEO of Co:Create, a company that helps brands build communities using Web3 technology. She is a fellow member of the Sky Club.
Tara explains how Web3 works, and how it can be used to create more engaged communities that are loyal to a brand. She also gives examples of brands that have already implemented Web3, such as Starbucks and Nike, and how they have benefited from it.
This episode was recorded through a StreamYard call on March 2, 2023.
You find the show notes here: https://webdrie.net/how-web3-transforms-loyalty-and-community-building-with-tara-fung
PS: Did you already hear about our my new W3X Mastermind?
What led you to become the CEO and co-founder of Co:Create?
What is Co:Create and what kind of work is your team doing?
How do you think web3 will change the way brands approach loyalty programs and community building?
Why is it crucial to create a diverse range of community member archetypes for building sustainable and scalable brand communities?
Do we have an example of a brand or a business that you can give us?
How does identity play a significant role in loyalty programs and community building in the context of Web3?
What are the things in the Web3 space are you particularly excited about and why?
What are the challenges and differences in building a brand or business in Web3 compared to Web2?
What advice would you give to marketers and entrepreneurs who are looking to leverage Web3 for brand and community building?
Where can people connect with you and learn more about your business?