‹ All episodes

Web3 CMO Stories

S2 E44 Sky Club: How to Make Web3 More Accessible for Users by Reducing Friction – with Louise Ivan

April 14, 2023 Joeri Billast & Louise Ivan Season 2
Web3 CMO Stories
S2 E44 Sky Club: How to Make Web3 More Accessible for Users by Reducing Friction – with Louise Ivan
Chapters
Chapters
0:50
Who is Louise Ivan?
1:23
What motivated you to enter the Web3 space and how did you come up with the idea for Ryder?
4:21
What's the origin story of the concept behind Ryder?
6:27
What are some of the challenges that you're seeing or strategies that you have been applying for marketing your business?
10:14
Is there some kind of success story or some use case that you can share with us?
14:04
What did you mean by face-to-face transaction?
15:11
What is your vision on transactions being done in the metaverse where you know the physical world and the virtual world come together? And how do you see Ryder in this convergence?
16:40
How are you engaging with your audience?
17:51
What would you say if they asked you if there was one indicator to measure successful community or does it depend on the stage that you're in? Or what would you answer to that?
20:29
What are trends that you are seeing for Web3 in the future that you are most excited about? And how do you see these new trends in web three impacting marketing?
24:11
Where is the best place for people to connect with you?
Info
Web3 CMO Stories
S2 E44 Sky Club: How to Make Web3 More Accessible for Users by Reducing Friction – with Louise Ivan
Apr 14, 2023 Season 2
Joeri Billast & Louise Ivan

Today, I’m joined by fellow Sky Club member Louise Ivan.

Louise is the CEO and Co-founder of Ryder—a hardware wallet that simplifies your Web3 journey. Before creating Ryder to simplify one’s journey in web3, Louise was the Growth Lead at Stacks Foundation (STX), leading community and token growth. Currently, STX is the top web3 project on Bitcoin.

This episode was recorded through a StreamYard call on April 11, 2023. Read the blog article here: https://webdrie.net/how-to-make-web3-more-accessible-for-users-by-reducing-friction-with-louise-ivan

If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.

Share
Apple Podcasts Spotify Amazon Music Podcast Index Overcast Stitcher +
Show Notes Chapter Markers

Today, I’m joined by fellow Sky Club member Louise Ivan.

Louise is the CEO and Co-founder of Ryder—a hardware wallet that simplifies your Web3 journey. Before creating Ryder to simplify one’s journey in web3, Louise was the Growth Lead at Stacks Foundation (STX), leading community and token growth. Currently, STX is the top web3 project on Bitcoin.

This episode was recorded through a StreamYard call on April 11, 2023. Read the blog article here: https://webdrie.net/how-to-make-web3-more-accessible-for-users-by-reducing-friction-with-louise-ivan

If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.

0:50
Who is Louise Ivan?
1:23
What motivated you to enter the Web3 space and how did you come up with the idea for Ryder?
4:21
What's the origin story of the concept behind Ryder?
6:27
What are some of the challenges that you're seeing or strategies that you have been applying for marketing your business?
10:14
Is there some kind of success story or some use case that you can share with us?
14:04
What did you mean by face-to-face transaction?
15:11
What is your vision on transactions being done in the metaverse where you know the physical world and the virtual world come together? And how do you see Ryder in this convergence?
16:40
How are you engaging with your audience?
17:51
What would you say if they asked you if there was one indicator to measure successful community or does it depend on the stage that you're in? Or what would you answer to that?
20:29
What are trends that you are seeing for Web3 in the future that you are most excited about? And how do you see these new trends in web three impacting marketing?
24:11
Where is the best place for people to connect with you?