Web3 CMO Stories

Can Simplified Web3 Strategies Revolutionize Social Media Marketing? – with Viktoriia Miracle | S3 E39

February 02, 2024 Joeri Billast & Victoriia Miracle Season 3
Web3 CMO Stories
Can Simplified Web3 Strategies Revolutionize Social Media Marketing? – with Viktoriia Miracle | S3 E39
Show Notes Transcript Chapter Markers

Join us on a captivating journey with Viktoriia Miracle, the dynamic CCO of Cheelee, the groundbreaking short video social media platform. In this episode, Viktoriia shares her extraordinary transition from the culinary world to becoming a trailblazer in the digital space, utilizing blockchain and NFT technology.

Dive into Viktoriia's intriguing story, starting from her entrepreneurial beginnings at 18, opening a restaurant, to her exploration and eventual mastery of the digital realm. We delve into the crucial moments that shaped her career, including overcoming burnout and rediscovering her passion through blockchain technology. Discover how her insights and leadership have helped propel Cheelee to remarkable success, amassing over 1 million users in just 7 months.

Cheelee isn't just another social media platform; it's a revolution in social finance. Here, every user, not just content creators, has the opportunity to monetize their engagement. We explore the innovative strategies behind Cheelee's appeal - how it simplifies the complexities of Web3 and makes blockchain technology accessible to all. Viktoriia sheds light on how they integrate NFTs and token systems into their business model in a user-friendly way, avoiding overwhelming their audience with technical jargon.

Learn about Cheelee’s approach to rewarding user participation, the potential for content creators in this new and expanding ecosystem, and how their proprietary AI algorithms enhance user experience. We also discuss Cheelee’s strategic growth, focusing on building a solid user base before scaling up marketing efforts.

This episode is more than just a story of success; it's a treasure trove of insights for anyone interested in the intersection of social media and blockchain technology. Whether you're a budding entrepreneur, a marketer looking to understand the future of social finance, or just curious about how blockchain is reshaping the social media landscape, Viktoriia’s journey and the rise of Cheelee are sure to inspire and inform.

This episode was recorded through a Podcastle call on November 30, 2023. Read the blog article and show notes here: https://webdrie.net/can-simplified-web3-strategies-revolutionize-social-media-marketing-with-viktoriia-miracle/

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Viktoriia:

And I was like wow, Metaverse, Gamefy. I was like what is this whole new words? You know, Defi, because in 16, it was so not comprehensive, I started.

Joeri:

Hello everyone and welcome to the Web3 CMO Stories podcast. My name is Joeri Billast and I'm your podcast host, and today I'm happy to be joined by Viktoriia. Viktoriia, how are you?

Viktoriia:

Hi everybody and hi Joeri, I'm doing really well. Thank you for inviting me and thank you everybody for joining and listening or watching this interview.

Joeri:

Amazing, happy to have you, guys. If you don't know, Viktoriia, Viktoriia Miracle is the CCO of cheelee. io. She's a sales entrepreneur more than 12 years already in business and marketing. She's an expert in communication, leadership and sales, a co-author of a best-selling book. You're also a writer, like me. I love that a podcaster like me and that you immigrated twice, been fat and slim, broke, rich, and you followed your heart of excitement, adventure, passion, and purpose. I love this introduction already, Viktoriia, so curious to start this podcast with a bit of your personal journey and maybe some insights that you got along the way, because it's quite fascinating. You have been working in different industries, from restaurants to tech startups. So, yeah, tell us a bit about that.

Viktoriia:

Yes, I think I need to update my bio. Now I'm counting and I'll be soon 32, and it's like 14 years already, not 12 years, in business Since I was 18, that was my first journey when I opened the restaurant and 19 in the flower shop. So I did all this brick- and- mortar business at Web2. At 25, I moved into Web3 online business it's not Web3, but online businesses and I've run a marketing agency. We're over eight people that are working for me and once you all know people that are having business online and it's a small company, it's not a startups, it's pretty burning out. So when I burned out, I was like, ok, I don't want to be 24 hours in operations running the business and doing all at the same time. I decided to close it and move myself into something new. That's where I came back into the blockchain just to see how my investment has been doing since 2016. And it was 2021 or 2020 when I came back to it 21, I think and I was like wow, Metaverse, Gamefy. I was like what is this? Only words, Defi, Because in 16, it was so not comprehensive. I started looking for information online and I understood the idea of sending money from one person to another without the bank and because I was using Western Union and traveling a lot, I'm like, wow, that's a good solution. I want to invest in it. And, yeah, I came back. I was fascinated by the diversity in how it grew and I decided to starting learning more, going to conferences. I got offered from an Investor to start a gamefy company where I moved to Dubai, but I decided not to take that offer and I just was going to conferences and learning and it's just naturally developed into marketing and business development. I love networking so people would start asking me to support them in different connections and that's how I started building it three years ago, like two, three years ago in a web three career and I've been working as a contractor for over two and a half years. I was like I'm not putting myself anymore into a lot of work. I want to just be always like a performance based things. I feel very comfortable with that. But when I met Cheelee, they are really hunt me over and I really love the idea and social media and we will talk more about it. It's very challenging. Social media is like you know what that's really interesting and that could really lead to mass adoption, and that's how I decided to join as a chief communication officer at Cheelee.

Joeri:

Yeah, Social media has changed. Web3 is even changing at a faster pace. I have written a book which has hit the number one position on Amazon. It shows a social media marketing actually, but it goes so fast. So actually I should if I wanted to rewrite it. But now I'm also like you, with a marketing background into Web3, and so I'm particularly interested to learn about Cheelee and how it works. What is it? Why is it so different comparing to, for instance, TikTok and so on? So I'm curious to hear that.

Viktoriia:

Yeah, so we found a problem on the market that corporate giants make billions of dollars sharing a little bit with influencers but ordinary users get nothing but the feeling of wasted time after the closing day up, and we think it's unfair and that's why our mission is to give everybody opportunity to monetize their time on social media, despite the number of subscribers. And Cheelee is a social finance short video content platform. It's a user experience of TikTok, but imagine future functionalities of everybody can send each other money Thanks to blockchain, and that's why we own a blockchain, because this allows to earn tokens and as well as transact and spend and earn between users worldwide, so you don't have to go in each country separately. And yeah, that's in a short, in an IK. Little bit about us.

Joeri:

Yeah, the concept sounds interesting and it should not be so difficult either, Of course, if you want to explain it to a lot of people, because I've understood that you have gained 1 million users in like in just seven months, so that's really a remarkable achievement. So can you maybe share some insights you know into the strategies that draw such a growth?

Viktoriia:

Let me start from you know people will start to ask on like, oh like, how you know? I think first question will be how people earn money. First, and you know, like you know old TikTok, twitter, now you know Instagram, youtube they're rewarding the content creators. But from who? They are getting money? From advertisers. But why advertisers give money to social media? Because they want people attention on their ads. So that means the product is people, it's not content creators. But no one shares revenue with the users, with the people. So we do, and that's the big difference and that's why people becoming more aware of their time and the you know this feeling of the waste of time once they're closing the app. And that's right. You know, it's very simple, it's to have fun, you know, and easily earn with Cheelee and doing exactly what you're doing on social media. You're just scrolling through the feed and you are earning money. And I think why we gained, you know, millions of users, because, well, that's first of all been gained without big marketing campaigns. We did a little bit of testing on the market side, on the marketing side, with the different influencers Web2, Web3, interviews, a little bit of, you know, promotions, different countries to see how it was lending, what was working, what was complicated. For people to understand our platform, it's very adapted. It's a Web 2. I would say it just the tokens component, though, the only where you will understand. It's actually the dream, but we don't use a complicated word like before we did NFT, now we just use earn. You know that wallet is just wallet. There is. We show the earnings in dollars amount, not only in Lee tokens. So it's very simple and I think that's also one of the why you know the success of users joining and recommending into others and Sharing about it, and I think the more you make it easier for people to use and simple to explain to others and on board people Very simply. That's why you know we gain so much success. In the last we launched in February, but the earning mechanics only came in April and in May Apple Store. Apple Store was launched. So let's count from April to like this moment when we are recording it's almost December. We've gained 1.2 million users now and Over 2 million in revenue.

Joeri:

Yeah, yeah, that is impressive and actually Okay. We are now talking on this podcast about NFTs and so on, but you're not using these words to your users or your audience. It's just like they understand what is it. What is it about? What is the concept? But of course, I'm interested, yeah, to know a bit more about the Web 3 component to with these tokens. How does it really work and what is the advantage of Web3 for your solution?

Viktoriia:

Yeah, we are the Web 3 component we are on being reaching. We have a wallet, internal and external. So an internal wallet we creating it for yourself or Castoreo, and so people don't need to Start diving into creating seed phrase or stuff. But we're actually launching seedless external wallet too, so they will not need with the embassy technology, so they don't need to remember the seed phrases and stuff. I think the new up three podcast they will understand me and and you know as well as the marketplace. So on our marketplace you can purchase NFT, which is just called upgrade your account, but it's underlying technology. On NFT, you know you can send it to each other as well. Later on, if you I don't know decided to stop using up or you just bought too many of them, you know, and like a branded collaboration is gonna come out to with the different, you know, with the different brands that will have the open branded. So the NFT allows you to move the assets and that's right. That's pretty much it the what component of a blockchain we have. But, yeah, users doesn't know about it and I think the big problem in web 3 marketing it's too much jargon. People get overwhelmed.

Joeri:

Yeah, I agree with you and also have a lot of people on the podcast that are building something, and the ones that have success are really the ones that have a business case, which is where we're Web3 can help them, because it's like in your case, it's it's a feature at this, feature that help you make the product better, but it's not. It's not built upon Web3, exactly so it's, and it's not Because of Web3 they're doing, it is just like it's. It's something that is adding value.

Viktoriia:

Market. It's not that big, it's 420 million, right? Social media market, for example, it's 4.9 billion and it's like and not everybody in Web3 also use social media. Let's say, right, we'll just speak about our company and so the way we think about it, it's from some 420 million, how many users they actually are. There's not much and it's actually. You know social media pretty much everybody Use social media every day. Or financial application, right, we either do messaging each other, what's up, I don't know telegram, instagram, twitter, tiktok, youtube, and it's the only way to get more people on the Web3 market in general. I believe only mass adoption could happen through that, because everything else people might not use the rewarding tokens for using the app or something like this, or earned with Stepin yeah, everybody is walking, but there's no actual financial model behind it. So Web3 models of growing a token and selling it more, but that's not sustainable and we have way more financial business model that is including several over seven revenue streams. So that is very important as well for marketing. If you market your company in the new launch, you do a grid-driven marketing in Web3, which I only call. It's only this the FOMO of not buying it and then it's going away. Also, it's very expensive, like NFTs for $500,000, how many users you're actually touching? Not my name? So, like our upgraded account, NFT costs $10, $50 and $450. And there's a higher prices that we'll launch later on. But in the marketing you have to think over the years of how many actually users they are for your products and adapted to them.

Joeri:

Yeah, and so the model, of course, at Cheelee. It's also where it advertises, like you also have on traditional platforms. How does? Because there's a lot of talk about algorithms and so on these bigger tech platforms. Cheelee is a young startup, so how does that work on your site? What if I'm making an account on Cheelee? What do I see?

Viktoriia:

Yeah, I will walk you through the user journey. So once you land on the platform, you start earning rewards, you can start watching videos. But when you register through email, there's no matter mask or anything like that. You register through email, you're getting assigned, your wallet gets created automatically and you're getting your NFT already, like you don't have to do anything to buy it or to grab it. Like we give it to you right away, so it's connected to your account. And later on, once you are starting watching videos, you start earning rewards, and this rewards, you know, you can exchange it later on and don't buy upgrade accounts. So you can choose to be a content creator or just a regular user that earns money, or a regular user that doesn't earn more money. So then you can choose to buy, you know, upgrade to account and start earning every day on, every time you spend it. And, yeah, then you can transfer your tokens to other wallet and exchange them. In some countries we already have available that you can exchange tokens straight to your bank, so it actually bypassed the exchangeers too. As well as you can buy with your card, you can buy with Apple Pay, just pretty simple, and so that's, I think also it's very important, you know, to make it as easy as possible, yeah, and then later on, with the tokens, you can boost your content, you can buy ads. You can buy cheaper ads than with the fiat. So then we make sure the utility as much as utility the token has. Yeah and send it to each other.

Joeri:

And so if someone makes new account, you can select, I guess, interests or something that you. Okay, because that makes sense, and then if you see stuff in your interest, and then you know the algorithm will work by itself.

Viktoriia:

We have our own AI department, over almost eight people that are building our SMAT feed. It's our own preparatory AI algorithms and our team has built it up since social media, different apps, since 2020. And it was Web 2, purely Web 2. So, at 2022, we decided to add a Web 3 component where that's where we got the algorithms. So they already been, you know, learning a little bit and, like you know, tiktok pop, you know, explode when algorithms becomes very good. But they became very good in many years because you have to get the data. So, right now right, they like to install categories too. Right, you got to get enough content, you got to get enough users. And that's the journey of growing.

Joeri:

Yeah, it's an interesting journey if you can, in the short period of time, already have so many people that are on a platform and probably getting feedback from those people, and see how you can make everything better. It's seven months.

Viktoriia:

That's why we didn't rush with our marketing. Like you probably didn't heard about Cheelee, yes, unless now we got a verify badge of the circulation supply and CMC and now we top 215 company, but we didn't add that much exchanges yet we didn't add liquidity. Once we add more exchanges, more exchanges, more liquidity, we'll be top 100 with our total supply and everything. But in the Web3 it's I see a lot of mistakes people doing in terms of growing company. If you just want profit fast, you know yes, that's what exactly everybody doing. But if you actually building a long term company, you have to think about it in long term. You have to build a user base, then launch them slowly, come out, listen to users, and that's why we haven't done that much marketing or big marketing campaigns up until now. We're starting in Kazakhstan because we needed the foundation built. But I see people rushing so much to start up, rushing into listing on like top exchanges, but then it's like Binance. You know you'd list on Binance. The only way after you list on Binance is down. There is no more growth, but like why would you do it when you launch? So it's like it got to be stable and grow. So then it's, it's sustainable.

Joeri:

Yeah, but it's also interesting is it's new platform. I always like to be there like one of the first, if it is possible. So if now make an account on Cheelee, um, comparing to the other platforms, is there a way that you make your content that will work better than other type of content? For instance, you know, like on TikTok, they say like the very first seconds you'd have a hook, and so on. So is that kind of? Is that the same on Cheelee? That kind of thing.

Viktoriia:

I think it's the same in psychology of people. I don't think it's different from any platform. If your content is good, people will watch it. It's funny, or if it's, you know yeah they will watch it.

Joeri:

What that also means is the algorithm needs to know your audience. For instance, I make an account on TikTok. I start to talk about Web3 marketing, but most of people on TikTok are not interested in FWeb3 marketing. So TikTok needs to understand okay, this is your audience and I need to show it to those people. So because so I'm just thinking about if I start to create content on Cheelee, how to do it and but maybe with us you're working on these interests, this will probably be a solution for that.

Viktoriia:

Yeah, the algorithms are learning and growing. Of course they. You know they calculate many different things, like every other algorithms swollen behavior, likes and shares. That's that's why we have that in social media, because somehow we need to understand that who to connect with who. But right now, I highly recommend to start growing your audience on Cheelee now, because later on as well, there will be a rewards for content creators. So the earlier you start, the easier it gets popular. Right now, it's impossible to get big audience on TikTok, youtube, you know Instagram without in lots of investment of time or money investment. So if you're starting building, building a new channel on a new platform, it's definitely easier because there is a less people and the more people watching it because there's a less content in general to share with the users.

Joeri:

Yeah, yeah, remember I remember the days when Clubhouse came and I wanted to be on Clubhouse and you know it went so fast. But then the people that were really really early, you know they got a lot of followers just by being there and using the platform. So, yes, definitely people that are listening to my show are entrepreneurs or marketers with an interest in Web3 new technologies, the AI aspect of it, like a lot of really that you will find this important. Eight people in how many people are working at a Cheelee at the moment.

Viktoriia:

Over 200. We have eight hundred eight people that working in the research and development in AI department. Yeah, we are also will launch, you know, the AI editing like text to video. It's also been already in development. There is a lot of cool features coming out for sure, Stay tuned.

Joeri:

What are you now, Victoriia, the most excited about? You know everything that is maybe changing in the social media landscape in Web3, or maybe something that Chile is doing. What are you, today, the most excited about?

Viktoriia:

I'm excited we are actually right now rolling it out. The donations, I think on iPhone is still not available, but on Android I've seen the last demo there. They've been showing how it looks like. You can. You know you're earning tokens and you can donate them back to your favorite creators when you don't need them or you know that's not your, that's not your goal to earn money on it. You know, because with TikTok you will have to like send money to it to donate it. But here is so much easier and I love that. Content creators will be rewarded with the fans right away, and I think that's beautiful because a lot of content creators doesn't get any ROI from posting and creating so much content. And I had marketing agencies. You know it's so much work, so much easier than I know. I love it. At some point I'm not going to lie and one my thought was maybe I should restart my marketing agency. It's going to be so easier to write copy now. It's like create posts, articles, but yeah, it's definitely. I think content creators get to be rewarded too. Despite the numbers of subscribers of 100,000, you know they're amazing content creators that they're very much down and people you know not can't reward them for. But people are very grateful and thankful. Sometimes you watch something and it changes your life or connects you to something that changed your life, and I think it's beautiful that you can just donate it straight from a video to that content creator.

Joeri:

Yeah, I love that and also that you can, because, as you know, when you create content like, for instance, myself with my podcast it takes time. A blog, it takes time for people to discover it. People start to listen. You need to be really consistent and you're investing time in content creation and you don't have directly return. But here, this solution, it's motivating too, you know, if you get some.

Viktoriia:

Short clips from your podcast right and putting them on. It's so simple right now you can create from one interview, like I don't know 20 clips and post them every day.

Joeri:

I'm just wondering about that. Because I that did that o"A reel from a podcast is not the same, because we are now having a conversation. It's not the same energy as we sometimes people on the reel which has directly a hook and so on. So it will need editing to have something.

Viktoriia:

But there is one software, you know, it's called video AI.

Joeri:

I know yeah.

Viktoriia:

Why is it? I think it's good because, like even your guests, you can you know if it's at that 10 seconds good thought or you said something. There is a good thought just that itself. It's I love watching interviews on reels, I think YouTube I go usually to YouTube for that, for the podcasting, because that's what I found there is most popular and my feed is filled with it. And it's like I love learning, because it's some sort of learning skill, not just wasting the time as well as, like with Cheelee, we are, you know, in the future and like our bigger mission it's to bring a lot of educational content and adapt platform to that as well. So that's where you're getting not just monetary value but as well knowledgeable value, and you can choose, you know, to have that on in your feed, mostly because that was my problem. I like I don't want to watch entertainment content. No, I love cats too, but I have five in here but it's like it just feels better when you waste your time but learning at the same time.

Joeri:

I know, yeah, yeah, yeah. Now, Viktoriia, I think people learned a lot today during the podcast episode, but probably they want to know more maybe about you, but about Chelee, how they can try it out, and so on. So why would you like me to send people?

Viktoriia:

Yes, absolutely. You can go to our website. It's www. cheelee. io, and you can always find me with the Viktoriia Miracle on any platforms, everywhere.

Joeri:

Great.

Viktoriia:

Twitter LinkedIn whatever.

Joeri:

I will put your links in the show notes. As always, there is a blog article AI is also helpful for that and show notes and the links and everything will be there, and also social media.

Viktoriia:

Do you also release video podcasts right?

Joeri:

Well, that really depends on that. I had a few video episodes. Now with this tool, it's a bit different possibilities that I have, but I see that most people are listening on Apple Podcasts or they come to my blog and they listen to that and that's just. But you know, now that I know Shealy, you'll see how I will maybe change my strategy.

Viktoriia:

Exactly.

Joeri:

Exactly so. Thank you, Viktoria. Thank you, yes. So, guys, again an inspiring episode. If you are in marketing, and maybe also if you're not in marketing but you like to work with short video, watch short videos. I think it was a really interesting episode. People around you other entrepreneurs, marketers, friends, family that can be interested in this episode, please be sure to share it with them, and if you're not yet subscribed to the Web3 CMO Stories podcast, this is a really good moment to do this. See you next time.

Viktoriia:

And give a five-star and deliver review in Apple.

Joeri:

Thank you so much, Viktoria.

Viktoriia:

Bye Thank you, Bye everybody.

Could you briefly share your fascinating personal journey and insights gained while working in diverse industries, ranging from restaurants to tech startups?
What is Cheelee and how does it differ from platforms like TikTok?
Can you share insights into the strategies that contributed to achieving 1 million users in just seven months, as it's a remarkable achievement?
Could you explain how the Web3 component and tokens work in your solution, and what advantages they bring to your platform?
As a young startup, what is the user experience like when creating an account on Cheelee? What can users expect to see when they sign up?
On Cheelee, do you employ specific content creation strategies that outperform others, similar to the quick-hook approach on platforms like TikTok?
How many people are currently working at Cheelee?
What excites you the most today, whether it's the changing landscape of social media in Web3 or something specific happening at Cheelee?