CMO Stories

Meet Yaroslava Upatova, CMO at Decima Digital & TORI

January 12, 2022 Joeri Billast Season 1 Episode 1
CMO Stories
Meet Yaroslava Upatova, CMO at Decima Digital & TORI
Show Notes Transcript Chapter Markers

This  is the first episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.

My guest for this episode is Yaroslava Upatova, CMO at Decima Digital & TORI. This episode was recorded at Web Summit in Lisbon on November 4, 2021.

Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".

I hope you enjoy listening to this episode.
Alle feedback welcome!
– Joeri




In this first Podcast, you'll learn more about who Yaroslava Upatova is and what she's all about. I also discuss with her a few mistakes that are done, especially the ones on linked- in. In between we also tell stories that we have both experienced.

KEY HIGHLIGHTS

[01:25] Tell us about yourself

[02:10] What is the story behind what you do today?

[03:40] What are you doing on social media?

[10:50] Linked- in isn't working?

[11:30] What keeps you motivated?

NOTABLE QUOTES

·        It's important that you know your audience and know where your audience is. And that you know the tone of voice to use on this channel.

·        it's like asking to get married on the first date.

·        I think the main goal of social media is to build a community around your brand and not just post something about your company and send cold messages.

·        Your clients can become your influencers.

·        I can compare marketing as a bamboo tree. A bamboo tree takes about 5 years to grow and become such a huge plant....

·        People overestimate what they can do in months, but they underestimate what they can do in a year…

·        If you have never asked, the answer is always no.

RESOURCES

Mentioned Books

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CONNECT

·        LinkedIn: https://ua.linkedin.com/in/yaroslava-upatova

·        Twitter: https://twitter.com/yaroslava_up

·        Instagram: https://www.instagram.com/yaroslava_up/

Tell us about yourself
What is the story behind what you do today?
What are you doing on social media?
Linked- in isn't working?
What keeps you motivated?