This is the first episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Yaroslava Upatova, CMO at Decima Digital & TORI. This episode was recorded at Web Summit in Lisbon on November 4, 2021.
You find the show notes here: https://webdrie.net/e01-why-does-yaroslava-compare-marketing-with-a-bamboo-tree-with-yaroslava-upatova/
Together with my podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
I hope you enjoy listening to this episode.
All feedback welcome!