Web3 CMO Stories
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.
Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.
You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.
Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreat (Sep ’25)
Web3 CMO Stories
S1 E01 Why does Yaroslava Compare Marketing with a Bamboo Tree – with Yaroslava Upatova
This is the first episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Yaroslava Upatova, CMO at Decima Digital & TORI. This episode was recorded at Web Summit in Lisbon on November 4, 2021.
You find the show notes here: https://webdrie.net/e01-why-does-yaroslava-compare-marketing-with-a-bamboo-tree-with-yaroslava-upatova/
Together with my podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
I hope you enjoy listening to this episode.
All feedback welcome!
– Joeri
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