Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
“One of the sharpest marketing shows running right now.”
“Joeri has a gift for getting to the uncomfortable questions underneath the polite ones.”
– Matt Wilkinson, Founder of Strivenn
Web3 CMO Stories
S1 E02 Why is it Important to Make “Human” Posts on Social Media – With Gaëlle Pitaud
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This is the second episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Gaëlle Pitaud, International Marketing Manager at WorkAdventure. This episode was recorded through a Zoom-call on November 24, 2021.
You find the show notes here: https://webdrie.net/s1-e02-why-is-it-important-to-make-human-posts-on-social-media-with-gaelle-pitaud/
Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
I hope you enjoy listening to this episode.
All feedback welcome!
– Joeri
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In this very interesting podcast with Gaëlle Pitaud, she tells a little bit about herself, about her business and shares a lot of great tips with us.
KEY HIGHLIGHTS
[00:14] How are you today?
[00:44] Tell us a bit about yourself…
[08:47] Are there other challenges that you met, perhaps when you joined the company?
[12:29] Which channels are you active on?
[14:56] Is there something else that you would like to share, about the campaign or the tool that you're using, or tactics that have been working for you?
[23:19] What would be the best place or the best way, if people want to connect with you or find out more about your business or your company?
NOTABLE QUOTES
· Let's say that what we offer is a place to create a connection and have a bit of fun with other people
· So, what we are trying to educate is to show to people is that it can be very fun and very useful if you want to gather talents from everywhere.
· One of my biggest challenges actually, is to understand how to communicate with people who communicate very differently.
· That's a mistake that often companies make that they're just using LinkedIn to sell, but it's not about selling.
· One of the best ways of posting content on social media is to make it human.
· The most important thing when it's not working is to understand why it's not working.
RESOURCES
Mentioned Books
CONNECT
· LinkedIn: https://fr.linkedin.com/in/ga%C3%ABlle-pitaud-7b1543a3
· Blog: https://workadventu.re/blog/posts
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