Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Web3 CMO Stories
S1 E03 How to Make Your Business Better with Tracking Systems – with Emilia Korczynska
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This is the third episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Emilia Korczynska, Head of Marketing at Userpilot. This episode was recorded through a Zoom-call on November 29, 2021.
You find the show notes here: https://webdrie.net/s1-e03-how-to-make-your-business-better-with-tracking-systems-with-emilia-korczynska/
Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
I hope you enjoy listening to this episode.
All feedback welcome!
– Joeri
..........................................................................
📘 Read The Future CMO: Amazon
👥 Join the Future CMO Community
🌿 Explore Sintra Synergies Retreat
💼 Connect on LinkedIn
..........................................................................
In this podcast, we get to know Emilia Korczynska. She tells us a little bit about herself, but also about her business and shares a lot of great tips with us. For example, she tells us about challenges she has experienced during her career, the systems she uses in her business, etc...
KEY HIGHLIGHTS
[00:15] Could you introduce yourself?
[00:45] How are you today?
[00:12] Tell us a bit more about yourself.
[02:15] Tell us a bit more about the company.
[05:45] Are there challenges that you have overcome since you joined the company?
[11:30] What are things that you learned throughout your career which are an important lesson?
[12:50] Which system are you using to put all these systems together, so that everyone has access to it?
[21:10] Is there a tool, a tactic or a campaign that you have been using or are using right now, which gives your company awareness?
[16:02] What is your favourite channel?
[25:45] How can people connect with you after the podcast?
NOTABLE QUOTES
· You kind of observe the user behaviour and you react to this behaviour by the right in-app experiences.
· What we don't want to do is throw a plate of spaghetti on the wall and hope that it sticks.
· Creating processes and SOPs is one thing. And then having a clear roadmap of where everything is, is another challenge.
· You should always track the outcome of whatever you're doing, and you should be able to have some systems in place to track it.
· You should not build ten bridges at the same time. It's better to build one bridge and finish it and then do the second one and not to try to build all ten of them.
RESOURCES
Mentioned Books
CONNECT
· LinkedIn: https://uk.linkedin.com/in/emiliakorczynska?trk=author_mini-profile_title
.png)