Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Web3 CMO Stories
S1 E04 Why You Should have the Same Technology Experience at Work and at Home – with Rachel James
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This is the fourth episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Rachel James, Chief Marketing Officer at Applaud. This episode was recorded through a Zoom-call on December 1, 2021.
You find the show notes here: https://webdrie.net/s1-e04-why-you-should-have-the-same-technology-experience-at-work-and-at-home-with-rachel-james/
Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
I hope you enjoy listening to this episode.
All feedback welcome!
– Joeri
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The conversation with Rachel James was very informative. We discussed the situation during the lockdown. We also gave each other our opinion about the differences in online and virtual meetings.
KEY HIGHLIGHTS
[00:15] How are you today?
[00:33] Tell us a bit about yourself.
[01:10] When did you join Applaud?
[01:50] What is the activity of your company?
[05:20] What where some of the challenges that you had to overcome with your company?
[08:03] What’s one big lesson that you've learned the last period?
[10:45] Has there been a big difference when it comes to results for your company coming out of those virtual events, comparing to the physical events?
[17:33] What is the favorite channel of your company when it comes to media?
[22:33] What has been a tactic that you would like to share with our listeners, something that has worked?
[26:08] What is the best place that people can connect with you?
NOTABLE QUOTES
· When you're at work, you should have the same technology experiences that you have when you're at home.
· I think I learned as much just from the conversations that I had with people, like over lunch over drinks at dinner as much as I did from the amazing speakers they had on stage
· It's great to see that evolution, and that where we are now that everyone's kind of companies are being forced to be more authentic, individuals are being more authentic.
RESOURCES
Mentioned Books
CONNECT
· LinkedIn: https://uk.linkedin.com/in/racheljames1
· Website: https://www.applaudhr.com/about-us
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