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Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Web3 CMO Stories
S1 E20 Why People are Increasingly Using Tiktok – Mathieu Mireault
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This is the 20th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Mathieu Mireault. He is the Co-founder and CMO at Dermadry Laboratories Inc. He is a master in marketing and a passionate healthcare entrepreneur.
His company has been nominated as the most innovative company in Quebec in 2021 and the best start-up of the city in 2020. He's written in numerous publications such as the Huff Post.
Mathieu and his team have been changing the way people look at and treat excessive sweating.
This episode was recorded through a StreamYard call on May 11 2022.
You find the show notes here: https://webdrie.net/s1-e20-why-people-are-increasingly-using-tiktok-mathieu-mireault/
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Happy listening!
– Joeri
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Mathieu Mireault tells in this podcast how his friend who has hyperhidrosis had designed a solution that they have released in the market. We get to know him better in this podcast and find out more about his story. He also tells us about how he went viral on TikTok.
KEY HIGHLIGHTS
[00:29] How are you?
[01:49] What is your business about and why did you start it?
[07:14 What would have been the biggest challenge that you needed to overcome?
[10:45] What would have been the decision that you guys have made that had had the biggest impact in the last few years?
[12:42] Are you using social media?
[17:32] How many videos did you have on TikTok before you hit the viral video?
[19:22] Are you active on LinkedIn, Instagram or other platforms?
[21:03] What are your goals?
[22:17] How can people connect with you?
NOTABLE QUOTES
· The only thing that's scary with TikTok, it's not something that you could control that much. The person who cracks TikTok’s algorithm will be a multi-millionaire for sure.
· I used to be very, very active in my life when I was younger, but then as soon as I started the business, my whole focus was on the business.
RESOURCES
Website: https://dermadry.com/
CONNECT
· Website: https://dermadry.com/
· TikTok: Dermadry
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