Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Web3 CMO Stories
S1 E22 Why is the App Development Business still a Growing Business – with Daniel Hafner aka "Dapper Dan the App Man"
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Today's guest is Daniel Hafner, Company Owner at Dapper Mobile Apps. Dan started out building apps with zero ability to write a single line of code, yet somehow figured out how to build an entire app development business! He works with high-level coaches, content creators and entrepreneurs to put their idea into a tangible, sleek and scalable app model.
This episode was recorded through a StreamYard call on May 19, 2022.
You find the show notes here: https://webdrie.net/s1-e22-why-is-the-app-development-business-still-a-growing-business-with-daniel-hafner-aka-dapper-dan-the-app-man/
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your invite via this link: https://joeri.link/cmo100club
Do not hesitate, because it is free.
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KEY HIGHLIGHTS
[01:28] Is the app development business still a growing business?
[03:33] What is your business model?
[06:00] What are the differences and why would people prefer an app instead of a mobile website?
[10:23] Why would people have their own app? Do they get an ROI?
[14:20] How do they use the app? Is it to get clients? Or does it support their main business?
[17:40] How do you manage everything?
[18:35] What is the thing that you liked the most about your business?
[22:40] Do you have standard analytics standard KPIs that you have in your apps? Is there something else that that you measure?
[27:00] Do you spend time on social media for your business and if yes, via which channel?
NOTABLE QUOTES
“A website is almost a passive means of communication.”
“Social media is literally the most powerful free marketing tool that has ever existed.”
RESOURCES
Mobile Domination Podcast
CONNECT
LinkedIn: https://www.linkedin.com/in/dan-hafner-35066a39/
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