S1 E27 How to Get Ranked at the Top of Google – with Brandon Leibowitz Artwork

Web3 CMO Stories

Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.

Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.

With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET.

Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.

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Articles and transcripts: The Future CMO Library, webdrie.net
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Web3 CMO Stories

S1 E27 How to Get Ranked at the Top of Google – with Brandon Leibowitz

July 13, 2022 • Joeri Billast • Season 1

0:00 | 28:21

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This is the 27th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.

Today's guest is Brandon Leibowitz. He runs and operates SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get ranked at the top of Google by using search engine optimization tactics

This episode was recorded through a StreamYard call on June 20, 2022.
You find the show notes here: https://webdrie.net/s1-e27-how-to-get-ranked-at-the-top-of-google-with-brandon-leibowitz/

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How has it all begun and how did it evolve into the company that you have today? 

Is SEO not equal to patience? Or how do you see that? 

Do you directly start with SEO and combine that with the paid ads? Or are you directly fully going for SEO? 

What is your opinion on remarketing? 

Is this working for every sector? 

Do you think that it's interesting to put text in the video itself? 

Where is the best place to put hashtags?

Do you have experience in YouTube Shorts?  

Do you have any advice on the specific way to make a ranking for the podcasts on YouTube? Or is that just the same as other videos on YouTube?

Could you also optimize your website for Bing or is it not something that you are looking at? 

Are there any challenges that you face with your business with SEO now? 

How do you keep up with the trends? Are you just following courses or are you participating in masterminds? 

How do you see the next few years? Do you see certain trends in the landscape of search or SEO?  

Would looking at focusing on mobile and seeing that everything is loading fast and is simple and user -friendly be also good for the score on Google or would you recommend something else?

Will it help with the ranking factor if you put a YouTube video on your website and people watch it till the end?  

KEY HIGHLIGHTS 

[01:19] How has it all begun and how did it evolve into the company that you have today? 

[03:09] Is SEO not equal to patience? Or how do you see that? 

[05:34] Do you directly start with SEO and combine that with the paid ads? Or are you directly fully going for SEO? 

[06:36] What is your opinion on remarketing? 

[08:29] Is this working for every sector? 

[12:53] Do you think that it's interesting to put text in the video itself? 

[13:40] Where is the best place to put hashtags?

[14:41] Do you have experience in YouTube Shorts?  

[15:24] Do you have any advice on the specific way to make a ranking for the podcasts on YouTube? Or is that just the same as other videos on YouTube? 

[17:30] Could you also optimize your website for Bing or is it not something that you are looking at? 

[19:30] Are there any challenges that you face with your business with SEO now? 

[20:28] How do you keep up with the trends? Are you just following courses or are you participating in masterminds? 

[21:20] How do you see the next few years? Do you see certain trends in the landscape of search or SEO?  

[22:59] Would looking at focusing on mobile and seeing that everything is loading fast and is simple and user -friendly be also good for the score on Google or would you recommend something else?

[25:55] Will it help with the ranking factor if you put a YouTube video on your website and people watch it till the end?  

NOTABLE QUOTES 

“SEO takes time, so you have to be patient because it's not immediate.” 

“If you don't have any competition, you don't have to worry about people trying to rank for that top spot, but the competition, they're going to try to figure out what you did because I can see everything you're doing.” 

“Social is a great way to build trust but video builds that trust even more and with the video, you take that video turned up on YouTube, but then you could take that video to throw up on Instagram or IG TV law firm video because Facebook owns Instagram.” 

RESOURCES 

https://seooptimizers.com/ 

CONNECT 

People on this episode

Joeri Billast

Host