Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Web3 CMO Stories
S1 E31 Why Writing a Business Book is Easier Than You Think – with Mike Ulmer
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today's guest is Mike Ulmer. While he specializes in helping business people write their books, he has written 13 books with a total of nearly $1 million in total sales revenue.
His latest book (March, 2022) is Show and Tell Writing: A Great Short Business Book About How To Write A Great Short Business Book.
This episode was recorded through a StreamYard call on July 14, 2022.
You find the show notes here: https://webdrie.net/s1-e31-why-writing-a-business-book-is-easier-than-you-think-with-mike-ulmer/
Here is the link to Joeri's own book, which was launched on Amazon very recently: https://www.amazon.com/dp/B0B8BXR7NF
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