Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Web3 CMO Stories
S1 E41 Why Should Businesses Be Focused On Making an Impact Before Making A Profit – with Mat Boyle
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Today's guest is Mat Boyle. He is the CEO and Founder of Online To Offline (O2O), a company dedicated to helping businesses increase their lead generation activities, optimize their sales conversions and maximize their profits.
But that's only part of the story, O2O is committed to using entrepreneurship and job creation as a vehicle to end poverty driven exploitation and sexual slavery by opening centres in developing countries and using them as community hubs.
Mat lives on the Sunshine Coast in Australia with his wife and six kids where he spends his spare time training for Strongman Competitions
This episode was recorded through a StreamYard call on August 3, 2022.
You find the show notes here: https://webdrie.net/why-should-businesses-be-focused-on-making-an-impact-before-making-a-profit-with-mat-boyle/
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