Web3 CMO Stories
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.
Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.
You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.
Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreat (Sep ’25)
Web3 CMO Stories
S1 E45 How to Apply the Principles and Values of Agile with Inbound Digital Sales – with Anthony Coppedge
Today's guest is Anthony Coppedge. He leads the vision for how business agility is infused in Digital Sales at IBM. He relishes the chance to sabotage mediocrity. He fuels his heart by mentoring, writing, teaching, and coaching a variety of audiences.
He started applying Agile in marketing in 2009 at a software company and has been iterating and learning for the past 10 years how to reframe the dynamic between Marketing & Sales.
This episode was recorded through a StreamYard call on August 18, 2022.
You find the show notes here: https://webdrie.net/s1-e45-how-to-apply-the-principles-and-values-of-agile-with-inbound-digital-sales-with-anthony-coppedge/
Did you already hear about our my new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
.png)