Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Web3 CMO Stories
S1 E50 How to Unlock B2B Business Growth by Eliminating the Friction Effect – with Dean Isaacs
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today's guest is Dean Isaacs.
When Dean launched his consulting firm in a new city where he had no contacts or network, and went from zero sales to high 6 figures in under 14 months, people started asking me how he did it.
His secret was merging marketing and sales into a simple, cohesive approach that is aligned with how my ideal clients buy. He calls this approach 'Eliminating the Friction Effect'.
Dean loves to share his practical, actionable sales, marketing and business growth ideas with us.
This episode was recorded through a StreamYard call on August 30, 2022.
You find the show notes here: https://webdrie.net/how-to-unlock-b2b-business-growth-by-eliminating-the-friction-effect-with-dean-isaacs/
PS: Did you already hear about our my new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
..........................................................................
📘 Read The Future CMO: Amazon
👥 Join the Future CMO Community
🌿 Explore Sintra Synergies Retreat
💼 Connect on LinkedIn
..........................................................................
.png)