Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Web3 CMO Stories
S1 E51 What Really Matters When You're Winning a Business Award – with Janet Casey
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In this episode, I am welcoming Janet Casey.
Janet, an Adweek 35 Women Trailblazers USA, launched Marketing Doctor in 2003 and has grown it into a multi-million dollar agency specializing in global media planning and media buying. She brings considerable expertise in media planning, media buying, attribution / measurement and data strategy to the table. Leading one of the few companies in the country that did not participate in the Great Resignation (98% Retention Rate).
Janet is an expert on work culture, developing leadership and workforce retention. As President and Founder of Marketing Doctor, she is proud to lead a cutting-edge agency recognized as an Inc. 5000 Fastest Growing Private Company in America, 3 years running, along with multiple other national awards.
This episode was recorded through a StreamYard call on August 31, 2022.
You find the show notes here: https://webdrie.net/what-really-matters-when-youre-winning-a-business-award-with-janet-casey/
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