Web3 CMO Stories
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Web3 CMO Stories
S2 E18 Why Community is the Last Great Marketing Strategy – with Mark Schaefer
Today's guest is Mark Schaefer. We talk about his newest book: “Belonging to the Brand: Why Community is the Last Great Marketing Strategy.”
Mark is an acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books, including “KNOWN,” “Marketing Rebellion,” and “Cumulative Advantage.” His books are used as texts at more than 70 universities, can be found in more than 700 libraires, and have been translated into 15 languages.
This episode was recorded through a StreamYard call on December 22, 2022.
You find the show notes here: https://webdrie.net/why-community-is-the-last-great-marketing-strategy-with-mark-schaefer/
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