Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Web3 CMO Stories
S2 E49 The Metaverse Is Alive and Thriving: What's Next in This Digital Revolution?
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Join us for a fascinating dive into the Metaverse and augmented reality in this episode of the CMO Stories Podcast.
Our host Joeri shares insights from his recent Metaverse Masterclass and a thought-provoking panel discussion with top industry professionals.
This episode was recorded through a StreamYard call on April 22, 2023
If you're interested in the Web3 Basics Masterclass NFT and recordings, send me a DM on LinkedIn, Twitter or Instagram.
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Hello everyone and welcome to the CMO Stories Podcast, season two, episode 49. My name is Joeri Billast and I'm your podcast host. Today is a solo episode. I recently hosted a Metaverse Masterclass and was a guest on the Higher Gear CXO panel with many American CIOs and other CXOs.
I want to share some outcomes of those discussions, as well as my appearance on Jeanet Bathoorn's podcast, where we also talked about the Metaverse. So today, we'll dive into the world of the Metaverse and Augmented Reality (AR).
In recent years, the Metaverse has emerged as a groundbreaking concept, merging the digital and physical worlds into a single interconnected space. Think of platforms like Meta Horizons, Roblox, Spatial, Decentraland, and Room3D. As our world becomes increasingly digitized, the Metaverse offers a way for people to connect and collaborate on a global scale. Imagine working together with colleagues from around the world in a shared virtual office, attending concerts, or going to events and connecting with friends.
Of course, along with its limitless potential, the Metaverse presents new challenges like privacy, security, and the digital divide. We must work towards making it inclusive and accessible to everyone, regardless of their background or location.
In shaping the future of the Metaverse, key players like Meta and OpenAI will undoubtedly play a role. Centralized and decentralized approaches both offer exciting possibilities, and the future of the Metaverse will be determined by striking a balance between these two approaches.
During the panel discussion, we also talked about AR, which promises to revolutionize how we interact with the world around us. For AR to truly flourish, it must be accessible and user-friendly. As the technology advances, we will see AR becoming more affordable and widely adopted, opening a wealth of possibilities.
There is always resistance to new technology, but the key to overcoming it lies in communication and empathy. By helping people understand the benefits and opportunities of these technologies, we can build a more connected and inclusive world for everyone. Let's look at the future together with a positive mindset and embrace the potential in front of us.
If you're curious about the masterclass I mentioned, you can still access the recordings. If you have the Web3 Basics Masterclass NFT, you can unlock access to the three-session recording. If you don't have the NFT, you can still reach out to me and I can grant you access. You can find me on every platform or just send me an email. Thank you so much for listening to this episode, and I hope to see you back for the next episode with an amazing guest. See you soon. Take care.