Welcome everyone to a very special episode of Web3 CMO Stories. My name is Jury Bilast and I'm your podcast host, and today we are celebrating the year with something special Our top 10 most popular episodes of 2024. Every episode on this list spot conversations, shared groundbreaking insights and inspired action. Together, they tell the story of where Web3 marketing, Power Chain, Innovation and Digital Leadership are headed. So grab a coffee, settle in and let's count down the episodes that made the biggest impact this year.

We kick things off with an episode that brought a financial deep dive into Web3. Understanding private credit and its role in Web3 landscape, Tavia Wong, CMO at CredBull, shed light on how private credit is reshaping opportunities for both borrowers and investors in a decentralized space. One of the standout takeaways from this episode was how transparency in Web3 can address traditional challenges in lending and trust. Tavia also emphasized that financial innovation isn't about crypto trading. It's about solving real-world problems with smart applications of technology. So if you're curious about how private credit fits into the bigger picture of decentralized finance, make sure you revisit episode S4E33. At number 9, we have From Traditional Finance to Blockchain Innovation with Annelies Osborne. Recorded live at WebSummit, Annelies shared her fascinating transition from traditional finance into the world of blockchain. She highlighted how decentralized finance isn't just a new financial system but a structural shift in how we think about trust, access and transparency. One of the key takeaways was her emphasis on balancing traditional financial wisdom with blockchain's disruptive potential. With blockchain's disruptive potential, it's a must-listen for anyone looking to bridge the gap between legacy finance and decentralized innovation. That's episode S446 for you.

Coming in at number 8 is an episode that tackled one of the hottest emerging topics in blockchain ordinals. Francesca Conti from Outlier Ventures broke down what ordinals are and why they might be the next significant shift in blockchain utility. The big takeaway Well, ordinals aren't just a tech trend. They represent a fundamental change in how we think about permanence, ownership and data storage on the blockchain. And if you ever wondered whether ordinals are just a hype or the real deal the real deal Francesca's insights in episode S3E43 provide the answers you need. At number 7, we have an episode that's practically a masterclass in Web3 marketing Creating impactful marketing campaigns in Web3, with Mark van Lerbergen from Algorand. Mark highlighted the importance of clarity in communication, the power of community-driven initiatives and why simplifying onboarding is critical for widespread adoption. One of the standard points was his reminder that even in a decentralized world. The fundamentals of strong marketing remain unchanged Clear value propositions, trust building and authentic storytelling. Episode S4E43 is packed with actionable insights. Don't miss it.

Number six is a special one, Recorded live from Sintra Beach. Actually, as you may know, I moved from Belgium to Portugal in the summer. I went to the Blockchain Futures Conference in Toronto just a few days after I've moved, and so when I came back, I was at the beach in sintra and I recorded my takeaways from the blockchain futurist conference. It has all it had always be my dream to record a podcast episode on the beach in portugal, and I was really manifesting it the 12 months, 12, 18 months before I really moved. And so you see, sometimes in life, if you want things and you manifest it, yeah, it happens. And so if you missed this story, go to episode s4 e30.

We are halfway through our countdown and I want to pause and thank you, our listeners. These episodes wouldn't be possible without your curiosity, your feedback and your passion for Web3 and AI. All right, ready for the top 5? Let's go At number 5,. We have a fascinating conversation with Anwar Humu, CEO at Record. In this episode, Anwar explored how blockchain and AI are transforming the way we engage with video content. From smarter analytics to audience interactivity, we discovered how these technologies are reshaping the creative landscape for video creators and viewers alike. One takeaway Well, video isn't just a one-way communication channel anymore. It's becoming a dynamic, interactive experience, and blockchain is at the heart of that change. Whether you're a creator, a marketer or just someone who consumes a lot of video content, episode S4E37 is a must listen.

At number four, Amanda Cassett reminded us why community is the heartbeat of Web3 marketing. Amanda shared her playbook on how to build and nurture communities in a way that feels authentic and sustainable. In Web3, your community isn't just your audience. They are your collaborators, your advocates and your partners in growth. If you are navigating the world of decentralized branding, episode S3E34 is filled with insights you want to revisit. Coming in at number three is an episode that truly resonated with our audience Building in public with Heidi Christine from Pixels. Heidi pulled back the curtain on what it means to build a brand and a product transparently, in full view of the community. She shared the highs and the lows and the lessons learned from inviting users into the development process rather than keeping them at arm's length. The key lesson here when you build in public. You're not just creating a product. You're building trust, loyalty and an army of invested supporters. Episode S4E12 is a masterclass for any founder, marketer or creator thinking about transparency as a growth strategy.

At number 2, Delphine Hedé same what Ariane took us beyond the NFT hype and into the world of digital product passports. This episode was all about the practical applications of blockchain technology in product transparency, traceability and digital ownership. Delphine painted a vision of a world where every product, physical or digital, was a unique digital passport that tells its full story when it has been, who's owned it and how it was made. The biggest insight these passports aren't just a nice-to-have. They are becoming essential for brands that want to build trust and stand out in increasingly crowded markets. If you care about the future of digital ownership, episode S3E53 is packed with insights you'll want to explore.

And finally, the most talked about episode of 2024, An Ancient Japanese Currency Reborn for the Digital Age with Lani Dizon. This story wasn't just about finance. It was about history, purpose and innovation. Lani showed us how history and technology can coexist, creating something both timeless and futuristic. The lesson sometimes the best way to build the future is to rediscover the past and, as you might have noticed, Rio is also the new amazing sponsor of our podcast. Amazing sponsor of our podcast.

If you missed this episode, it's episode S4E07. It's time to hit play. Thank you for joining me on this journey through our top 10 episodes of 2024. Here's to an even bigger, brighter 2025. Keep building, keep dreaming and keep being part of this incredible Web3 story. My name is Judi Billast and I'll see you next year. Ps, if you missed it, at this moment there is a special promotion running for Sintra Synergies. Maybe you already heard about the Web3 and AI Mastermind Retreat that I'm organizing here in Sintra. Initially, the timing was put on February, but after discussion with people interested to joining the pilot group which I'm forming right now, I decided to organize the retreat not in February, but later in the year, in spring. If you're interested to know more about Sintra Synergies, send me a message or an email and I'd love to give you more information on a call.