Harshit: 0:00

Finding the right messaging and understanding in the early stages that it's going to be different and accepting that as a fact is very much important.

Joeri: 0:09

Hello everyone and welcome to the Web3 CMO Stories podcast. My name is Joeri Billast and I'm your podcast host, and today I'm honored to be joined by Harshit. Harshit, how are you? I'm good, yuri, and thanks for having us here today. Yeah, happy to have you guys. Harshit Gangwar is the head of marketing and investor relations at Transac, a consensus-backed web tree on-ramp serving millions of users via apps like MetaMask, ledger and Uniswap. Transac has raised over $20 million and partners with Visa and Mastercard. You know I'm using Transak too, so I love what you guys are doing. But to start with Harshit, I'm always curious and if people like you on my podcast what first drew you personally into Web3 and what made Transak's mission stand out for you as a marketer? Awesome, yeah. And Yuri, you already made my day by saying that you use Transact's mission stand out for you as a marketer Awesome, yeah.

Harshit: 1:05

And Yuri, you already made my day by saying that you use Transak and it's always glad to meet with users, people who have been using Transact across the world and we have been able to build them in their journey to getting on to F3. So, as a marketer, it's always lovely to meet with people. But yeah, in general my journey to transact and everything, I first actually got into crypto around 2010. I've heard about bitcoin and random circumstances altogether, but back then I had no way to sort of buy crypto, so just laid around with the entire technology and the entire concept of it and then just left it out as a random thought and yeah. Then basically went into university, studied business and also computer programming, started my career into sort of building websites, design projects for clients on the side, but ultimately got into sort of management consulting.

Harshit: 1:58

In my early days back in 2016, when I started my former career outside the side hobbies and everything, did that for for two years lots of learning, saw how like big companies work and work with like tens of thousands of people, how they're all motivated towards one specific goal of the company and still every day coming in delivering how consultings work and doing all sorts of things. That being said, it was all about Excel and PowerPoint. Somewhere it drew me away from what I was doing previously programming, designing, making websites and all those sorts of things. So in 2018, I just thought, okay, excel is good, powerpoint is good, consulting is good, but I still want to do what I really want to do in terms of being near to technology. And, yeah, around that time, crypto was like going through one of the first early bubbles of 2016-2017 and I was also started to like invest on the side using various exchanges in india, but still it was more of a trader kind of a relation with the crypto ecosystem, and basically I left my consulting job around that time, started my own, uh, sort of web designing agency, did that for a few years. That got acquired late 2019 by a bigger agency, was there for a few years and then, post-covid, again, I was in a phase where I wanted to like find myself closer to technology. That's when I started to basically look what's next, what I can do, and transac is basically one of those rare companies which has a lot of set roots in India, though it is like global and everything. But Transac has two founders. One is Sami, who's our CEO. He's British, based in Miami, and other is Yashu, who's Indian, based in Dubai now, and so, because of Yashu's background, we had some presence in India back back then.

Harshit: 3:43

So transit was looking for a marketing manager in india and I was like, oh, wow, like I can finally learn more about crypto, just being in the space and everything, and, yeah, applied for it and, in terms of the things that resonated with me back then was transit was exactly doing what I have always struggled and I could have been in this very space back in 2010 itself, but but just wasn't able to. I had no idea how to back up and everything. And when you are new into this very ecosystem, be it for any user, be it for anyone, the very first thing that they're going to touch is a way to on-ramp or an off-ramp right. Like, even if you go to an exchange, you would try to buy your first crypto. You can go to like very shady ways to through like p2p and other ways to also buy it, but you would touch some form of on and off ramp basically. So that specific thing really resonated with me and just the opportunity of it is huge in itself.

Harshit: 4:37

Right right before this podcast, I was looking what are the numbers in terms of monthly active users in our space, and it is around like 3 million. Sounds good. We all have done good work in terms of bringing people to this very point, but then, if you look at basically the daily or the monthly active users that Meta has across all its applications, like WhatsApp, facebook and others, it's close to 3.9 billion. So one company in itself is having those many monthly active users as an entire ecosystem, as an industry, only has 370 million. So this is a huge opportunity, right, we need to onboard so many number of users onto this ecosystem, and that is what Trendlink does. So, while the opportunity was interesting three, four years back when I joined this company, it is still very much exciting. So, yeah, that is what drives me and this company still to date.

Joeri: 5:22

Great story. Actually, there is a lot of things happening in india. You will people that are now listening to the podcast. I will see there are some other indian guests coming up soon with amazing stories. Thank you so much for sharing your story. It's all about storytelling for me for my podcast. I'm also curious in a space like Web3 Crypto, often focused on products you know, on technology, how are you approaching building equity, brand equity and storytelling for a company like Transac?

Harshit: 5:54

So, again, like I would rather tell you this very thing, mostly in like phases, as to how the company has been growing. So Transac initially got backed by Consen and everything so good names to start with, as, like a company with two, three people back in the day, but still you still need to win deals on your own merit. You need to still get users on your own merit, right. So Transact's initial approach, which I think still works very well, is we always had a very transparent UI UX in our product. So when I say simple UI UX, even if someone new who has never used crypto or never bought crypto, if they go on it, they'll see very transparent fees, they'll see everything right in front of them and that is what we charge them. We do not hide anything from them. It's all upfront to the user and that is something I think so really resonated with users initially. And also Transact when it was started, it was more of a B2C application. So when it was launched, we instantly got a lot of feedback from the users and so we were able to develop the product more catering to these end users. And so by the time we started to go to B2B companies like applications like Metamask, trust Wallet, aave and others that they can use Transact more as a B2B sales. It was an instant hit because users were already using it one and two. It has already incorporated all the feedback from that very user base. So, in that very sense, I would say, from our early stages, ensuring that you are having a not a very complex UX and you are incorporating the user feedback day in and day out is very important as a small company. And then, obviously, from there onwards, once we got one of our first major integrations, that was Metamask, transac is one of the first on-ramps on that very wallet and, yeah, from there onwards, a lot of people started to see us as, okay, hey, which is this company which is powering on ramping or to such a big wallet, and so we got a lot of inbounds back then. But not just that. We had to also double down on this very opportunity. So we made sure that whatever early sales people that we had in the company, they are able to go to all these major events, so empowering them with the right sales collaterals, empowering them with the right events. So an entire year of 2021 and also a big part of 2022, we made sure Transact as a company is there at these events. Even though we were still a seed stage company back then and everything, it was important to seize that very moment with such a big integration. So, yeah, that's been more or less our journey in the early days.

Harshit: 8:25

And so how it has evolved from being a user-focused company to being like okay, it has been used by MetaMask. Now the language is more chill. Now there are 450 plus companies which are using Transact. We are available in 100 plus countries. We have licenses in US, europe, uk, canada, australia, india. We are also applying in Latin UAE, hong Kong and other parts of the world. So now the credibility and storytelling and the brand equality part of it is driven by these numbers. Hey, they have so many licenses. Hey, they're in so many countries. Hey, they have so many apps using them, right. So it evolves over a period of time and now, as you see, the world is more changing towards the sort of stable coins and more towards real world use cases like remittances, crossword payments. It will further change and it will always be changing, but the core pieces remain that you have to build for the users.

Joeri: 9:16

You have to build for the customers who are going to use it and over the time, you have to keep evolving your story absolutely evolving the story and what I also see with reptile companies, and you already have this built, you know, through the storytelling, and everything that you're doing is build trust right, because people need to trust it. There are so many things that people hear about crypto obviously, you have now built a trust, but also across so many ecosystems, you mentioned so many companies already. Yeah, what has been key to building you know all of that. You said it's the storytelling change, but are there other aspects of it that you would like to mention?

Harshit: 9:54

Yeah, as in see, it's very important to be present at that very moment when things are happening. Good for you. You should I mean, yes, people can say sometimes, okay, we should wait and watch if this thing will evolve or not, but if you're already getting the traction, it is the signal for you to basically double down on it with all ways possible. So for us, initially, what we have done is made sure that we are present at the right places at the right time, even for us. Even for us, like some of these people who joined us in our sales team like four or five years back, they're still with the company. So they're very much like and they know the ecosystem very much.

Harshit: 10:32

It's not like a person is changing every few months or something like that. It's the same people who have been talking to them, even though the counterparts at other companies, or, you can say, ecosystem leaders, have been changing companies from ecosystem a to ecosystem b and everything. We have followed their journey. So whenever they go to some other place, we know them already, they know our credibility. We are able to, like go back to them and say, hey, what we did for you guys at the previous blockchain, or something we can again do for you guys. So we are always early in terms of token listings. You're always early in terms of supporting new blockchains and also, at the same time, we are also taking bet on that very blockchain. Do something for them in terms of listing their token, in terms of making other applications for them.

Harshit: 11:13

So these things become pretty important, right, and at the same time, you have to also make sure that you have the right products for the sequel. So we have on trams and then, few years later into our journey, we launched off-ramps. Then we have NFT checkout, we have something called Transact One, which is a direct fiat to smart contract onboarding solution. So you need to keep on learning from the very industry that you're serving. You need to keep on talking to people. You need to be present in the right moments. Those things just help you to keep on growing. I would say, just having a fresh face every now and then it isn't like the best thing for companies in such a trust-oriented ecosystem. And yeah, those would be some of the key things I would say pretty much, yeah.

Joeri: 11:56

Another thing is and I'd love to talk about your partnerships that you have with Visa and MasterCard. Of course that also adds, you know, to the credibility. You know such big names, but how do you align the messaging between, like Web3, native audiences and more traditional stakeholders, financial stakeholders?

Harshit: 12:17

Yeah, yeah, great question, but this is also like a pretty complicated thing. We try to like play with our balance on a daily basis, right? So messaging cannot be same for both. That is very clear, something we did try to apply to both the industries or the ecosystem. The type of people it cannot be same.

Harshit: 12:36

Web3 is very twitter driven, like x driven basically, whereas stratify is more linkedin driven in that very sense. So, in the first place, only you have two very different platforms. You do not have the same people on both the places and in that very sense. So, in the first place, only you have two very different platforms. You do not have the same people on both the places and in that very understanding, right. Then the other thing is for when you go to TRED5, when you go to companies like Visa, mastercard and some of these companies they may probably not even have heard about Transact, right? So you need to go with okay, there are 450 plus applications that we support. There are so many countries you go in. We have processed around 2 billion in volume, so we also tell this to them all the licenses we have. So that is a kind of messaging. When we go to them, we are more like a payments infrastructure for stable coins and crypto, whereas when we go to an application like metamask or I don't know any new blockchain which is coming up, it's not about okay, you are serving these many applications. It's not about these licenses. It's more about what you can do for us, like what you can do for our users. Why should we even integrate you in the first place? It's more there about okay, we have these tokens available.

Harshit: 13:38

For example, when the gaming ecosystem started to grow bigger like two years back, one and a half years back they had a lot of requirements, so we built for them. So Animoca Brands is also one of our investors and so through them, we basically understood what games are looking for to expand in this very ecosystem. Immutable, we use TransX as their primary on-ramp, so we started to build NFT checkouts. We started to build right applications for them. So, with the ecosystem, you don't need to tell them okay, you are a payments influencer for stablecoins or crypto. You need to tell them we are here to make Web3 applications more accessible. We can offer you these tokens. We can offer you these payment methods and everything, these query parameters, these APIs and everything.

Harshit: 14:21

So messaging is very different for the two ecosystems. It's more decentralized, it's more D10V, it's more X-driven for some of these companies, whereas for something like Visa and MasterCard it would be more driven by press releases, it would be more driven by words like infrastructure, payments and all those things. Finding the right messaging and understanding in the early stages that it's going to be different and accepting that as a fact is very much important. And in your mind, you need to split that whole thing Cannot apply the same things to both. Otherwise, with, maybe, tradfi, you can run into some compliance issues and maybe with someone like Aave, someone like, say, metamask, you might not even reach out to the right user base. So it's just important to have dual mindset in some of these things and execute accordingly.

Joeri: 15:10

Absolutely yeah, the messaging like it's. A lot of marketers, founders I meet, you know on my podcast, on conferences, even on my own retreat, that I'm doing Sintra Synergies. They are struggling a bit with this messaging clarity. Is there any advice or maybe something you mentioned already how important it is, but how to ensure that this is actually consistent, the narratives are consistent across your products and your markets?

Harshit: 15:41

I don't know, Joeri, if I have the right answer for this or anything. It is something that every marketer has to go in their own journey and find the right answer to it. Even for us, I would say we do not have the right messaging delivered out for the kind of the product that is being built or the right kind of audience that is there. One thing that I would say that has personally helped me is really deep diving into what the product is, deep diving into the technology part of it. So I was fortunate to join Transact's office the one which is there in Bangalore, where most of our product and tech team is based out of, and because in my initial few years I was sitting with them. Now I'm based in Dubai, slightly far away from them. I am seeing that disadvantage happening, but the advantage that I had in my early days was I was talking to them all day right, okay, what you guys are building, how the databases are set like, even deep diving into every small things during small breaks during the day and all those sorts of things and at the same time, I was also represent I was still represent the company at most of these crypto events. So At the same time, I was also represent I was still represent the company at most of these crypto events, so I had the right feedback Okay, what the market is looking for, what these applications are looking for. I had the years of our sales team, so I'm able to understand, okay, what are the sort of things that that is troubling the business partner or the customer who is using us, and everything like. When you can combine all those understanding, okay, what the product team is building and what the market is looking for, you reach a very center and a very right point where you can, okay, really understand what is the kind of messaging you want to develop. And that's pretty much important.

Harshit: 17:18

And I would say, once I left our bangalore office and I moved to dubai, I struggled a bit whenever new products were coming out and I was not able to get, even for weeks and months, the right messaging. And that's when I really decided, okay, I'll go back. So I've been sitting back with our product managers and seniors to really understand what is a requirement, again, going back to our customers, understanding what they want to solve with Transact next, and now, again, we are able to get back to the right messaging in that very sense and now again, like we are able to like get back to the right messaging in that very sense. So I don't think so it's a journey that uh or lesson that I could tell anyone. But the main thing is do if you are a marketer, do not dissect yourself away from any engineering or tech things. If you're web3, if you're in the ecosystem which is changing so fast every six months things are like something new is coming up you really need to understand the tech part of it.

Joeri: 18:18

Maybe not everyone in your team needs to do that, but at least the marketing leader needs to really understand that very part, both on the sales side and the tech side, to get the right messaging and go from there onwards Absolutely, and if you can do that, you can really make a difference for a company. I understand it is the technology and also how to communicate. Now another challenge is you mentioned that you're from India. You're now living in Dubai different regions that are there, so Transac as a global presence. So I'm then also curious what are your biggest lesson in adapting marketing and communications across regions like Europe, latin America, india, yeah, yeah.

Harshit: 18:49

No, absolutely. Again, a very interesting part of it, something that we go through every day as a regulated company. So we are regulated by the FC and the UK. We are also compliant to a lot of things which are coming up in Europe, like MICA, we have MTLs and MSB licenses and registration in US. In europe, like mica, we have mtls and msb licenses and registration in us.

Harshit: 19:09

In india, we have and all these things come with a set of rules. Okay, this is how you can market. This is the set of people you cannot market. This is how you do it, one of the early challenges that we face and were able to like address. So in uk, fc has certain rules where, if you are saying, even buy crypto in your even a single Twitter post or anywhere on your website, you need to write a warning. If you are like you can only invest in crypto if you are ready to lose all your assets or something. It's pretty mouthful of a statement, but we understand where it is coming from. A lot of people have lost money in this industry. They come with a very gambling mindset also, and it can happen to everyone, and the governments and the regulators are trying to protect their citizens, their users.

Harshit: 19:56

At the end of the day, right Now, as a marketer, you might be in a defensive state when the regulators come and start ruling your messaging, because so far in web3 all marketers have been pretty free. They've been like it's been a wild west right. You have been like message typing anything, you have been promoting anything and all of a sudden now there are compliances, there are regulations, and not just in in this very particular example, it is everywhere in the world. In that sense, it's important to accept that these regulations are only going to increase. The regulations are the same when it comes to any financial promotion, be it like a stock market, be it like a fund, be it like an ETS. Everyone has their limitations as to how they can promote these certain things and as our industry will grow, these things will also come in our space.

Harshit: 20:44

It's important to adapt to these changes and it's important to understand why these changes are coming and not to be in a defensive space. That, I would say, is a major regional impact that's happening in the larger regulated ecosystem of Web3 right now. Other than that, in terms of regions, I would say it's still the same, like India is a very relationship-driven market market, so you need to have the right relations. Like you can always say something on socials and everything, but you still need to have ground level relations to do any b2b business. At a larger level, for europe it is more regulated, which has always been the case.

Harshit: 21:22

If you are having the right regulations, if you are having the right, say, compliances, the security things in place, and if you are marketing them, they are something that the end customer would really like and would want to like deep dive with you. In that very case, us has been like a roller coaster, I would say. Now it is more easier and straightforward, but again, like you don't know how things or regulations can change in the future. That being said, in general, we are seeing more use cases and remittances, cross-border payments coming at a global level now, while these changes can be different for different reasons, I think so they will more stabilize in the longer run as people more understand.

Harshit: 22:00

Okay, you can use crypto to do a useful thing, where you can sell money from country to country and have less fees and everything. Companies can do their treasury management at a cheaper rate and everything. Once they understand these things, then it just becomes more balanced. That has happened with every other industry in that very sense, right now you need to be a bit more patient, you need to adapt to whatever is coming in your way and don't try to be defensive and all those sort of things. Those would be my advices, and yeah, just go with the flow, how things are.

Joeri: 22:35

Absolutely. Now. A lot of things happened for Transac, you know, one of the first companies backed by consensus. So then I'm also curious how does that early backing influence how you position yourselves in the market today?

Harshit: 22:52

okay, see, today as in I also. First of all, consensus. They're like one of our early investors. They're one of the biggest backers and transit to date as well, and always grateful to them. They bring a lot of credibility to our brand. But anything in terms of like metamask using us or we working with some of their other portfolio companies, it all comes. It all has to happen on our own merit. So there's never been like a favorism that hey, consensus backing you, so maybe this is why you would get this company or current company be. That's not the case. You have to. Those relationships are still very independent of each other. Initially, I would say, definitely added a lot of credibility, but in the long run, in the long run, it definitely keeps on adding more credibility.

Harshit: 23:39

But as a company, we have built our own brand over the period of time. We have more backers. We have now a lot of banks. If you are from Singapore any of your listeners they would know UOB Bank, which is one of the biggest banks in Singapore. Or the Cassecon Bank in Thailand. They are one of the big backers in Transacnow. So we have also built our credibility over time. I'm sure initially it would have definitely attracted these banks and these backers to invest in transit because then, since it was one of our investors. But we are like beyond that very point at this point. We are very grateful to them as mentors and they will continue to be a big part of our journey, but it's the impact right now. It's in a very different phase than it used to be in our early days let's talk about trends.

Joeri: 24:23

You know you mentioned already stable coins. I think I also read it on your linkedin profile and it's going so fast. You know, in the world of web3, how do you actually decide whatansom narratives to write versus the ones to ignore?

Harshit: 24:39

Yeah, so Yuri and I have had a fair part of wrong narrative selections and the right narrative selections all the time, and I think so that's true with every company in this space who has spent like five, six years In terms of the right things. We were one of the early on ramps which had the right tools for any wallet and that worked so well, so almost every wallet today uses us in that very sense things. We were one of the early on ramps which had the right tools for any wallet right, and that worked so well, so almost every wallet today uses us in that very sense. We also had the off ramp part of it when people started to look into off ramps, and again we have a great offering as an off ramp where people can basically sell their crypto and get fiat in their bank account or their visa or mastercard. Basically, at the same point, I would say we were a bit late when it comes to nft checkout, so nft wave came, it went out. It's probably post that we did on it.

Harshit: 25:25

Then, with the gaming ecosystem, we were one of the early companies to be building their tools for gaming and everything, but it is just taking slightly more longer than expected for webc gaming to evolve, so we have the tools and everything in place. We are still like waiting and watching whenever it slightly more longer than expected. For Web3 gaming to evolve, so we have the tools and everything in place. We are still like waiting and watching whenever it takes off. So, that being said, in the space where everything is changing every three months, six months, there was a big wave of RWs last year or deep end, which is going on right now, zk and everything right. So there are still technologies and those technologies we all end up using in our daily lives. But it doesn't really mean that you want to build for each and everything that is coming out. You can always come out with an angle okay, how Transact could be solving ZK, but maybe that application would apply two, three years down the line. It doesn't really make sense for us to sort of action or execute on it as and when that thing is happening. So it's more about, yes, you should wait and watch, but you should not wait too long. So in the example of NFT checkouts, I would say we waited and watched for too long and maybe in the case of something like gaming, we are still like in that process where we built early and we are just waiting for it to take off at a certain point. In the case of having the right on-ramps for wallets, the use case, we were right there at the right time and that scaled for us.

Harshit: 26:42

Now, for stablecoins and remittances and cross-border, we really feel that this is the right time to be double downing on that very thing. So we are one of the first companies to invest in this very space. We have all the tools that are already there in place. So what do you need for to build on Ransom stablecoins? You need the right licenses, you need to have the right banking partnerships in all those countries and let me tell you like getting a banking partner as a crypto company is one of the more hard at selling this. A lot of people we wouldn't know outside the Ransom industry, but it is pretty difficult.

Harshit: 27:15

Then having the right APS, having the right sort of the risk and KYC systems. So a lot of say Jamg also comes into our systems, because users are always trying to like escape through. They don't want to reveal their right identity in certain cases for whatever reasons. Right, so we have built a very solid risk engines and everything in our place. A lot of people also don't understand. We take responsibility of chargeback. So let's say, tomorrow if your card gets stolen and someone buys on Transac and you file for a chargeback, transac is responsible for that, but at the same point we would have already delivered the crypto to the user. So it's like a double sort of loss for us. So we have a very solid risk engine in place to make sure that it's the right URI who is coming on, transact with URI's own card, uri's own banking system, to buy something on our platform. And also it then all funnels down to having the right relations with the banks or the remittances companies or the cross-border companies which are looking to do this. You don't want to do, say, flows into a wrong person's bank account. You'd need to be compliant and all these use cases and everything.

Harshit: 28:16

So we've built these modes over the last, say, four or five years already, and now we are deploying into these very use cases and we started to do this over the last two years itself, and now we are seeing a lot of companies using these tools. So, rather than just using transect as, like, a way to buy bitcoin or ethereum onto a wallet, now there are companies which are using Transact to do remittances from, say, uk to India. So they're using Transact to do like a crypto on-ramp in the UK and they're using some partner to do off-ramp in India, but the transaction between the two countries is not having using shift. It is happening using stablecoins and because we have the licenses in UK, we have the banking partnerships in UK, we are able to do that for this very partner.

Harshit: 29:02

So, similarly, a lot of use cases are coming out in the space and, yeah, like it just yesterday, the city bank ceo that is, jane fraser, she said so city bank has been like, doing a lot of research in this space from the last two years themselves they came out saying that rams is going to be a very important mode. Now everyone is understanding. So, like, sometimes it's you are too early, people won't understand, and when the timing is right and if you have everything in place, then everyone would understand it instantly. So, yeah, we have had our share of struggles but at the same time, it's always beautiful when things start to work out what you are thinking yeah, yeah, you know I I love what you have been like.

Joeri: 29:35

I said I use transact it's one of the names like it pops up. It creates trust for me, so you know already that works really well from your side when it comes to communication and the image that you have. Is there one final message that you want to give to our listeners? Hash it, because we are coming to the end of this podcast episode one final message to all the marketers.

Harshit: 29:55

As I said, like in this podcast as well, right, we sometimes think that marketing is just the fluff part of the entire journey. Right, but think about a lot of people don't know so something. And then I was like the ceo of microsoft. He used to be the product marketing manager at microsoft back in the day. That's how he joined the company in the early days. So that is the kind of impact a marketer can make in a company and also driving today, like Microsoft is driving a lot of things in AI and so many other things. So marketers need to also take that very role into their own companies, into their ecosystem, into their own leaderships, to really understand what's going on in the industry, what people are looking for, what they're building, and they can also drive the real change. Understand what's going on in the industry, what people are looking for, what they're building, and they can also drive the real change.

Harshit: 30:43

I think over the many years since marketing has become more mainstream, people have forgotten the basics of it, but it doesn't mean that the power has been taken away from them to make a big change in the ecosystem itself. So even for me, I started as a marketer, but now I do like co-op dev and investor relations in the company. That would drive around a lot of narrative that we would want for users and investors to see us in the right place at the right time. And I'm able to do that because I've been deep diving back and forth between the tech part of it and the sales part of it. And that is what I would say to any leader in this very space 't come for the fluff part. Come if you really want to understand the tech part of it, and you will really enjoy your journey from there onwards I love it.

Joeri: 31:23

Thanks for sharing all of that and telling your story so passionate. Hash it now. If people want to connect with you or learn more about transac, where would you like me to send them?

Harshit: 31:35

they can just look me up on linked. I don't exactly know what my username is, but it should be actually in Word. They can just look for Hachit in Word Transact, I think. So they'll find it on LinkedIn or somewhere.

Joeri: 31:47

Okay, amazing and Transact, of course, very easy to find. So, hachit, it was really a pleasure to have you on the show today.

Harshit: 31:57

Thanks, yuri, for having me, and thanks for this opportunity, and I'm looking forward to listening from more marketing leaders on your Web3CMO podcast.

Joeri: 32:05

Absolutely, thank you. So, guys, what an amazing episode. I'm sure people around you need to hear this episode. So if you know people looking, you know maybe they are not yet buying crypto or, but you know Transaccess is a solution that are so easy to use, so you should check them out. So share this episode with other marketers, entrepreneurs. You know people that just want to learn more about Web3 marketing and everything that is going on. Share the episode with them. If you're not yet following the show, this is a really good moment to hit the subscribe button, learn more about Web3 marketing and everything that is going on. Share the episode with them. If you're not yet following the show, this is a really good moment to hit the subscribe button. And if you haven't given me a review yet, if you give me these five stars, I can reach an even bigger audience and, of course, I would like to see you back next time. Take care, thank you, okay.